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Practice Makes Perfect: Embracing Online Communities

Can an orthodontist build a practice without word of mouth? It's not likely

At OrthoSynetics, a business service firm for orthodontic practices, we find that at least half - and often much more - of our clients' new patients come from personal and professional referrals. As Americans increasingly gravitate to online communities for their social connections, the word-of-mouth referral steam is moving online too. Read More...

Practice Makes Perfect: 'New Year Practice Resolutions'

Now that 2010 has begun, it is the perfect time to embrace change in your practice. With each new year we are reminded of change and the opportunity to make a new resolution to help grow your practice. While often the thought of change is a scary concept, it can also be an opportunity. It is the perfect time for Doctors and Practice Managers to evaluate their practice and practice goals. The end result can be improved morale, better patient care and a more profitable practice. Read More...

Invest in 'Orthodontic Health Month'

When most people think of October they think of pumpkins, costumes and candy, but what about Orthodontic Health Month? Use this national holiday as a time to promote your services in your community. Read More...

The Power of Personal Testimonials

One of the biggest impacts that email and the internet has had on advertising and marketing is by giving customers – your patients – a platform to easily share their experiences with your practice. And potential customers are far more likely to act on the recommendation of a friend or colleague. Read More...

To Tweet…or Not to Tweet: That is the Question

Twitter. It is everywhere: in the news, television shows and all over pop culture. But what is it and should your practice be using it? Read More...