Who is OrthoSynetics?
We are an orthodontic and dental practice services firm that provides assistance with the non-clinical business, marketing and administrative functions of orthodontic and dental practices, including marketing, billing and collections, purchasing/procurement, patient financial and insurance services human resources, and financial reporting. The company currently serves nearly 350 orthodontic and dental practice locations.
Our Mission
To provide industry-leading, integrated, doctor-proven practice support targeted to orthodontic and dental leaders who aspire to maintain or grow their practice while remaining focused on superior quality patient care.
Did You Know?
Our suite of business services to healthcare professionals relieves them of the day-to-day burdens of operating a practice. Over the past decade we have continued to expand and enhance systems to enforce our competitive edge. Our array of services improves practice efficiency, increase revenues, and enhance the practice’s effectiveness in serving patients.
OUR MANAGEMENT TEAM
David J. Marks
President and CEO
Mr. Marks is a seasoned healthcare executive with over 32 years of executive healthcare management experience with an emphasis in multi-state, multi-site companies. His specialty area is in physician/group practice management.
After beginning his career in EMS/Hospital Administration in 1977, overseeing the establishment of one of the first paramedic, helicopter transport and Level I Trauma/Burn/Spinal Cord Injury Centers in the country, he moved to the nationally recognized Emergency Medicine consulting and recruitment firm of Stern and Associates in 1983 where he served as Executive Vice President until 1992.
Mr. Marks then accepted the role of Division Vice President for EmCare, a company that provided emergency and ambulatory care services to over 3,000,000 patients annually in 140 locations in 30 states. Following a successful IPO and rapid growth and expansion, he took the position of COO of USCardioVascular, a cardiovascular start-up focused on outpatient diagnostic facility development which grew to a multi-state, multi-facility company over the subsequent 10 years. He took over as President and CEO in 2004. Mr. Marks joined OrthoSynetics in October of 2009 as COO and has since been appointed President and CEO.
Mr. Marks attended graduate school at the University of Pittsburgh School of Health Professions Administration and received his Bachelor Degree from Slippery Rock University.
Daniel D. Crowley
Executive Chairman of OrthoSynetics
Mr. Crowley is also the principal of Dynamic Healthcare Solutions, a firm that invests in and consults with healthcare firms. Through Dynamic, he has served as a senior advisor to a number of major investment firms, served on boards of certain portfolio companies, performed due diligence on numerous investment opportunities and served as a healthcare restructuring officer, senior management advisor and interim executive of a variety of healthcare services companies.
Prior to founding Dynamic in 1997, he was Chairman of the Board of Foundation Health Systems, Inc., now known as Health Net. Before that he served as Chairman, President and Chief Executive Officer of one of its predecessor companies, NYSE-listed Foundation Health Corporation. Mr. Crowley came to Foundation from Blue Cross Blue Shield of Ohio, the fifth-largest Blue plan in the U.S. at the time, where he was the Executive Vice-President.
Toby Buckalew
CIO
Mr. Buckalew is an experienced technology and operations executive with over 24 years of experience in military retail, financial, and healthcare markets.
Starting his technology and operations career servicing U.S. military facilities in Europe, Mr. Buckalew returned to the United States to continue his work after the end of the cold war. Working and consulting in the healthcare field in both Cardiovascular Practice Management and Convenient Care industries, Mr. Buckalew specialized in the evaluation and implementation of technology - designing staffing and technology solutions for unique business needs.
Serving as the previous CIO of GET Marketing, a military retail broker, and as the Vice President of HealthStop in the convenient care industry, Mr. Buckalew brings a strategic and varied view of technology and its focus on healthcare to OrthoSynetics.
Mr. Buckalew studied Technical Management with a minor in Logistics at Embry Riddle Aeronautical University.
Don Caputo
Director of Practice Integrations
Don started with OrthoSynetics in December, 2007. He leads a team of industry experts who work hands-on with affiliated practices to ensure full integration with the business services provided by OrthoSynetics. This is the first step towards fully maximizing practice revenues.
In addition to managing the Practice Integration Team, Don leads the Practice Management Software Implementation Team, which assists in the transition of the operational software for all new and existing practice affiliations. This critical function helps ensure that a site’s transition to, OrthoTrac, the OSI supplied software is as seamless as possible.
Don utilizes his prior experience as a foundation for team building, process development, and customer relations. As a former General Manager for Specialty Appliances (a national orthodontic lab provider of fixed and removable dental appliances), Don has experience with production efficiencies while managing over fifty employees. He leverages his previous experience as a VP of Operations at Oasys Practice (an Orthodontic Practice Management software company) to incorporate IT and practice management solutions into the everyday operations. As Director of IT Services for Arthur Anderson (an accounting firm), Don has been exposed to mature business practices with a strong focus towards employee enrichment. As a Director of Customer Services with PracticeWorks (currently the dental/medical division of Kodak), Don not only understands customer satisfaction, but promotes the creation of raving fans.
Don attended the University of Pittsburgh at Johnstown were he received his Bachelor of Science Degree in Computer Technology.
Doug Dunbar
Director - Transitions, Financing & Risk Manager
Doug joined OSI in 2007 to perform consulting related services, including financial forecasting, budgeting, cost and value proposition analysis, profitability analyses and operational process optimization. Among other responsibilities, he currently oversees OSI's Insurance Program consisting of a nationwide property and casualty insurance program that provides significant value to OSI clients that is not otherwise available to practitioners in the industry. In addition, Doug leads OSI's practice transitions team by matching practice sellers and buyer to smoothly transition practice ownership. As part of his transitions activities, Doug works regularly with his nationwide network of leading financial institutions to obtain financing for clients at the best possible interest rate and loan terms, whether the financing is for a transition, a new office expansion or office equipment.
In performing his various finance functions for clients, Doug draws on his many years of experience that includes in excess of $10 billion dollars of transition, merger, acquisition and financing experience in the public, private, taxable and tax-exempt sectors. In addition, he was the founder of a merger and acquisitions firm that specialized in corporate valuations, transitions and financial consulting.
His corporate experience includes 16 years with Entergy Corporation in the Corporate Finance; Global Planning and Corporate Development; and Corporate Planning & Analysis Departments. He was Corporate Treasurer of Fuelman, has served on several Boards and has made presentations and sat on discussion panels at conferences and seminars.
Doug has an undergraduate business degree in Finance from Loyola University, New Orleans, LA, an MBA from the University of New Orleans, LA and has taught and attended numerous seminars.
Angela S. Evola
Director of Patient Financial Services
Angela has over 21 years of experience in Revenue Cycle Management in the healthcare industry. She has been employed by OrthoSynetics for 16 years joining the team in 1994. Angela was promoted to Supervisor of Batching in 1995, Patient Accounting Manager in 1997 and Director of Patient Financial Services in 2000.
Angela has focused on reducing the accounts receivable days outstanding, customer satisfaction, and project management. Since joining OrthoSynetics she has played an instrumental role in spear heading projects designed to improve process efficiencies and cash flow. These projects include automating and streamlining insurance claims and patient statement processing; development and rollout of our proprietary patient financial software package; electronic funds transfer program; software conversions; design and implementation of our revenue cycle management division; outsourcing of payment processing, insurance receivables and insurance benefits/eligibility verification.
Angela is currently responsible for the day to day operations of the Patient Financial Services Department which consist of Patient/Insurance Revenue Cycle Management, Payment Processing, Insurance Planning and Document Operations as well as a senior member of our Application Steering Group.
Charles A. Grady
Vice President of New Business Development
Charles leads the New Business Development team, which focuses on helping new doctors and staff understand how Orthosynetics' broad offering of business services can help their practice grow, while reducing the cost of doing business, thus improving their net profit and quality of life.
Charles has more than 25 years of sales and marketing experience in the orthodontic industry. Prior to joining Orthosynetics, Charles worked for four of the largest orthodontic supply companies in sales, sales management and marketing roles. These include 3M Unitek, GAC, Ormco and American Orthodontics. He was also the founder, President and CEO of WCPI, a regional focused orthodontic supply company.
Charles attended Michigan State University, where he received his Bachelor of Arts degree in Business Administration with a concentration in marketing.
Jessica Lynch
Director of Practice Development
With over 15 years of experience in practice management, Jessica Lynch brings a passion for facilitating success in her position handling Doctor Relations. Specializing in problem resolution, she aids Doctors in financial decisions surrounding areas such as the growth of the practice, which includes relocation, expansion into new areas, adding additional associates, as well as the execution of new business methods, retirement planning, and selling of practices. Jessica began her career in practice operations and spent over 10 years helping doctors grow and establish their practice.
She joined the organization as a Practice Enhancement Consultant and provided our clients with extensive expertise in achieving successful practices.
Jessica’s strong research and analytical skills can aid you in financial decisions as well as giving an accurate picture of where your business is today. With this knowledge, she can also help you put together a plan for the future to help build your practice’s financial success.
Holly Powell, CPA
Corporate Controller
In July 2005, Holly joined OrthoSynetics as the Financial Reporting Accountant. At the end of 2009, she was promoted to Assistant Corporate Controller. As of January 2011, she was promoted to Corporate Controller. In this capacity, she is responsible for all aspects of the company’s accounting, tax, financial reporting, budgeting, and internal controls.
Holly began her accounting career as an auditor in the Energy Division at Arthur Andersen in Houston, Texas. After working as an auditor for three years on public oil & gas companies, Holly joined Calpine Natural Gas (the exploration & production subsidiary of Calpine Corp) as the Financial Reporting Supervisor, functioning as the Assistant Controller. During her three years there, she enhanced the internal monthly reporting package, and spearheaded the implementation of the Sarbanes-Oxley Act of 2003, section 404, on internal controls.
Holly is a licensed C.P.A in Texas and Louisiana, and is a member of the American Institute of Certified Public Accountants and the Louisiana Society of Certified Public Accountants. She holds a Bachelor of Science degree in accounting from the University of Louisiana at Lafayette.
Gibson Pratt
Vice President, Legal
Gibson has been employed as in-house counsel by OrthoSynetics since September 2001. Prior to that, while in private practice in San Diego, California he represented the company for five years as national trial counsel. Before joining the company he practiced law privately as a partner with law firms in Washington, D.C., Phoenix, Newport Beach, and San Diego. In his private practice he specialized in commercial and banking transactions and litigation.
Gibson heads the legal department at OSI which consists of an additional lawyer and an assistant. He is responsible for operational legal issues for the company, regularly interacting with the doctors and their office managers to address business and legal issues which arise in their practice, as well as the supervision of outside counsel involved in specialized corporate matters for the company. He is additionally engaged in numerous special projects and operations of the company as directed by the CEO and CFO.
Gibson attended the University of Arizona where he received his degree in Business Administration. He also received his MA from Arizona State University and his Law degree from California Western School of Law.
Stacy Simon
Procurement Manager
Stacy is proud to be a native New Orleanian and graduated from Louisiana Tech University with a Bachelor’s degree in Business Management. She joined OrthoSynetics in July 2000 as a Purchasing Representative, where she was responsible for monitoring spending, researching products, and solving problems for 130 OSI offices. Stacy’s skills and focus on providing excellent customer service led to her being promoted to Purchasing Supervisor in 2002. In her new role, she began cultivating relationships with OSI vendors and became responsible for managing the remaining four Purchasing Representatives. Her experiences as the Purchasing Supervisor have taught her the impact that an office’s expenditures can have upon its profit margin and how to maximize savings throughout the office.
Stacy was promoted to Procurement Manager in 2007, where she leads the Purchasing team and focuses on controlling inventory and spending for the OSI Corporate offices and all doctor offices. She considers customer service, price, quality, availability, reliability, and technical support when choosing suppliers and merchandise. Her goal is to get the highest quality goods and services at the lowest possible cost for each and every OSI doctor. Stacy is a member of the American Purchasing Society.
Eilene Verret, PHR
Director of Human Resources
Eilene has been employed by OrthoSynetics for 12 years. She joined the HR team in 1997 as a Human Resources and Payroll Representative. She was promoted to Human Resources Supervisor in 2001, Assistant Director of Human Resources in 2003 and Director of Human Resources in 2005.
She is responsible for the strategic management and day to day operations of our Human Resources Department who provide service for approximately 1800 employees nationwide including affiliated practice employees as well the OSI corporate team. Those services provided by her team include in-house payroll processing and doctor distribution payments, complete administration and tracking of OSI’s comprehensive benefits package including health, dental, vision, life short term disability and 401(k), hiring, firing, performance management and labor law compliance.
Eilene attended the Louisiana State University in Baton Rouge were she received her Bachelor of Science Degree in Business Management with HR Concentration. She is also a Certified Professional of Human Resources since 2007.
Angela Weber
Director of Marketing
Angela Weber joined the OrthoSynetics (OSI) team in 2000. She leads a marketing team of 11 seasoned professionals that encompass every discipline in the field. She is also responsible for all strategic public relations initiatives and marketing tactics executed in the promotion of the corporate brand, OrthoSynetics. She has authored several articles on marketing best practices that have been featured in OrthoTribune and OrthoTown magazine.
Angela has over 10 years of experience in the advertising industry with a vast knowledge of current and past trends, philosophies and strategies for marketing within the healthcare industry. Her goal for each OSI client is to drive new patient volume through innovate marketing practices. She approaches each day with a ‘whatever it takes’ mind set.
Prior to joining OrthoSynetics, Angela worked for an advertising agency on both the creative and sales side of the business. It was here she learned the inner workings of an advertising agency which would later be the inspiration for the OrthoSynetics’ marketing department business model which is unlike any other in the healthcare industry.
Angela holds a B.A. in Mass Communications from Louisiana State University and is currently pursuing her M.B.A. from the University of New Orleans.
Ryan Wilson
Director of Real Estate
Ryan Wilson joined the OrthoSynetics team in 2008, and is our Director of Real Estate. Ryan has over 13 years experience in real estate working with companies such as Pier 1 Imports, Sally Beauty, Company, America’s Cash Express, and Cottonwood Financial.
Ryan is responsible for the real estate department which manages site selection, negotiation and management of leases, management of construction and remodel activities, landlord communications, facilities management and repairs.
Ryan attended the University of North Texas were he received his Bachelor of Marketing degree with minor in Real Estate and Masters of Business Administration degree in Logistics.
Terri Zeringue
Practice Controller
Terri has been employed with OrthoSynetics for over 18 years. She began her career with the company in 1991 as a Staff Accountant and promoted to Accounting Supervisor in 1993 and to Controller in 1996. Title changed to Practice Controller in 2008 when the accounting department split into corporate and practice divisions.
She currently supervises the Practice Accounting group whose responsibilities include financial statement preparation and analysis for practices, cash reconciliations, cash management, practice theft controls and doctor profit distributions. She is committed to promoting practice growth through financial and statistical analysis.
Awarded Bachelor of Science Degree in Business Administration with Accounting Concentration from Troy State University, Troy, Alabama, November 1985.
