Orthodontics

Put More Muscle Behind Your Marketing

3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all … Continued

IT’S ALIVE! No seriously. Your brand is alive.

Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of … Continued

Marketing During A Crisis

This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations have … Continued

5 Tips To Get More Love From Instagram

Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great … Continued

Measuring Conversion Rates Accurately

Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with … Continued

OrthoSynetics Tips for Collecting What You’re Owed

When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes … Continued

Insurance Fee Schedules Can be Confusing for Any Orthodontic Practice

In general, everyday Americans are just as confused about insurance as medical providers are. Yet,  medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they … Continued

Protect Your Orthodontic Revenue

4 AREAS TO PROTECT AGAINST LOSS OF ORTHODONTIC PRACTICE REVENUE 1) Time is money. Process your claims in a timely manner. Monitor un-submitted and rejected claims reports and process them on time. This is important because neglecting these reports will lead to delays in filing and could result in the claims being denied by the … Continued

Using Raving Fans to Help Your Orthodontic Marketing

Typical marketing involves a business sending out information into the world and then hoping people will find it. Instead of pushing out information yourself, it’s more effective to allow current customers to disseminate it for you. When your customers become your fans or brand ambassadors, they’ll be glad to do it. As an orthodontic practice … Continued

Tips for Opening a New Orthodontic Practice

One of the fundamental laws of physics is that objects at rest will stay at rest and objects in motion will stay in motion, and the situation will only change when forces act upon those objects. Let’s apply this principle to running an orthodontic practice. If a new practice is new, it is basically at … Continued

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