Orthodontics

Redefining ROI. It’s a long game with big-time results.

If ROI was a game, it’d be chess. Why? Because chess involves strategy, planning, and most of all, patience. The formula for measuring ROI is simple: Divide your annual return by your original out-of-pocket expenses. There it is! With that one little calculation, you’ve got your ROI wrapped up in a beautiful percentage. So, why … Continued

You were born to stand out, not blend in. Authenticity is key in this market.

This week, we’re dropping a few pearls of wisdom on you when it comes to success in the rest of 2020 and beyond. The key to making it happen is to be authentic and to let your patients and prospective patients get to know the real you. Your brand voice is conveyed through language, color, … Continued

Put More Muscle Behind Your Marketing

3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all … Continued

IT’S ALIVE! No seriously. Your brand is alive.

Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of … Continued

Marketing During A Crisis

This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations have … Continued

5 Tips To Get More Love From Instagram

Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great … Continued

Measuring Conversion Rates Accurately

Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with … Continued

OrthoSynetics Tips for Collecting What You’re Owed

When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes … Continued

Insurance Fee Schedules Can be Confusing for Any Orthodontic Practice

In general, everyday Americans are just as confused about insurance as medical providers are. Yet,  medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they … Continued

Protect Your Orthodontic Revenue

4 AREAS TO PROTECT AGAINST LOSS OF ORTHODONTIC PRACTICE REVENUE 1) Time is money. Process your claims in a timely manner. Monitor un-submitted and rejected claims reports and process them on time. This is important because neglecting these reports will lead to delays in filing and could result in the claims being denied by the … Continued

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