You’re successful at what you do because you’re always thinking ahead. And when you’re not thinking about how to move your practice ahead, you’re doing it – whether it’s updating your website, sprucing up your office waiting room, or buying the latest equipment. After all, you know small changes like these can have a long-term impact on your practice for years to come. Here are some simple marketing “how tos” to help your practice get an edge…
HEY, I KNOW YOU
Marketing, put simply, is getting your message in front of the right audience at the right time. You need to be where they are, talk to them – get out into the community. Get involved. Then give them a reason to take notice of your practice and choose you over the competition. Basically, they need to care. Give them a reason.
A MARKETING PLAN IS MORE THAN A “NICE TO HAVE”
A lot of practices say they do marketing, but a post here or there on social media won’t do the trick. Neither will a few local sponsorships. You need to think about marketing as a long-term investment, just like your equipment. Marketing needs to be consistent to have any type of impact. The more you get your name out there, the more people will be talking about you. The more they talk about you, the more you’re top of mind. And the more they’ll recommend you to their friends.
Word of mouth is money in the bank. To get it, you need to increase your visibility with a diverse marketing plan. Consumers are more plugged in and seeking out service providers in a variety of ways. It’s important not to silo your marketing efforts.
YOU NEED TO SPEND MONEY TO MAKE MONEY
Overall you should be spending at least 3% on marketing. If you want your practice to grow more, you’ll need to invest in the right marketing mix. To know that kind of information, you’ll need to track your success – what’s working – what’s not. Don’t just jump on the latest marketing bandwagon, get to know your customers so you can give them content they want, and marketing they’ll pay attention to.
ACTION YIELDS RESULTS
If you’ve spent years driving awareness for your practice, it’s time to turn awareness into action. Make sure that a sufficient portion of your marketing efforts are armed with a strong Call to Action (CTA). Don’t leave your audience interested, but unsure of what do next—to get results the CTA needs to be easy and clear to understand.
Do you want to know more about what OrthoSynetics’ orthodontic marketing consultants can do for your practice? Reach out to us today.