Orthodontics

7 Effective Marketing Strategies for Orthodontists In 2020

Growing your orthodontic practice is not easy, especially when you have limited time to market yourself. However, the highly competitive orthodontics market demands a robust online presence to ensure business success. An orthodontic marketing company can help you build your brand and online reputation. With the right mix of marketing strategies for orthodontics, you may … Continued

Why a Marketing Strategy is Important For Your Orthodontic Practice

In any business, marketing is a critical aspect of its success and longevity. If you are a newly licensed orthodontist and are considering opening your own practice, it is important to have a reputable orthodontic marketing service or orthodontic practice management to get your name out there. Marketing strategies for orthodontists include digital marketing, such … Continued

IT’S ALIVE! No seriously. Your brand is alive.

Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of … Continued

Marketing During A Crisis

This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations have … Continued

5 Tips To Get More Love From Instagram

Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great … Continued

Using Raving Fans to Help Your Orthodontic Marketing

Typical marketing involves a business sending out information into the world and then hoping people will find it. Instead of pushing out information yourself, it’s more effective to allow current customers to disseminate it for you. When your customers become your fans or brand ambassadors, they’ll be glad to do it. As an orthodontic practice … Continued

Build Your Orthodontic Practice Marketing Plan

Build it and they will come. About the only time this logic applies is when it comes to your marketing plan.  With 2018 coming to a close, it’s time to take stock on 2018 and begin future planning.  As busy orthodontic entrepreneurs, you may find yourself in an activity trap.  Moving from tactic to tactic, … Continued

Hidden Costs of Orthodontic Office Supplies

Have you ever shopped online for a consumer product like a coffee maker or a stroller and found yourself spending way too much time weighing each option’s pros and cons? People focus mostly on the hard costs of an item’s price and may forget they’re spending valuable time sorting through the different features and reviews. … Continued

Orthodontic Marketing: Keys to Get Started

You’re successful at what you do because you’re always thinking ahead. And when you’re not thinking about how to move your practice ahead, you’re doing it – whether it’s updating your website, sprucing up your office waiting room, or buying the latest equipment. After all, you know small changes like these can have a long-term … Continued

OrthoSynetics Marketing Minute

Make sure you check out the latest OrthoSynetics Marketing Minute for a March referring office idea and March contest idea. The marketing minute contains a how-to video, artwork downloads, and links of where to purchase all of the items! If you are a client and didn’t receive the marketing minute, please reach out to your … Continued

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