Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of … Continued
This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations have … Continued
Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great … Continued
Typical marketing involves a business sending out information into the world and then hoping people will find it. Instead of pushing out information yourself, it’s more effective to allow current customers to disseminate it for you. When your customers become your fans or brand ambassadors, they’ll be glad to do it. As an orthodontic practice … Continued
Build it and they will come. About the only time this logic applies is when it comes to your marketing plan. With 2018 coming to a close, it’s time to take stock on 2018 and begin future planning. As busy orthodontic entrepreneurs, you may find yourself in an activity trap. Moving from tactic to tactic, … Continued
Have you ever shopped online for a consumer product like a coffee maker or a stroller and found yourself spending way too much time weighing each option’s pros and cons? People focus mostly on the hard costs of an item’s price and may forget they’re spending valuable time sorting through the different features and reviews. … Continued
You’re successful at what you do because you’re always thinking ahead. And when you’re not thinking about how to move your practice ahead, you’re doing it – whether it’s updating your website, sprucing up your office waiting room, or buying the latest equipment. After all, you know small changes like these can have a long-term … Continued
Make sure you check out the latest OrthoSynetics Marketing Minute for a March referring office idea and March contest idea. The marketing minute contains a how-to video, artwork downloads, and links of where to purchase all of the items! If you are a client and didn’t receive the marketing minute, please reach out to your … Continued
Now, more than ever, change is upon us. And who’s at the wheel? The modern consumer. And it’s all based on what they want and need. Angela Weber, OrthoSynetics Chief Marketing Officer, explains why this is a pivotal moment for your practice in her article “Disrupted: New Rules for a New Type of Customer” in … Continued
by Angela Weber, Chief Marketing Officer, OrthoSynetics “When the world changes, the rules change” –Seth Godin I recently flew to Washington, D.C., to attend a digital marketing conference called the Digital Summit which was buzzing with marketers from around the country. Everyone was eager to learn about the latest developments in the marketing world and to … Continued
