It is well-established that digital orthodontic marketing is a must-have strategy to build your practice. About one out of every twenty Google searches is for medical and dental care providers, according to Diamond-group.co. However, there is a lot of misinformation about digital marketing strategies, primarily about SEO, that needs to be dispelled. SEO myths are … Continued
It is no secret that social media plays an integral role in marketing today. But, with the recent surge of orthodontic practices advertising on social media, there has been a lot of confusion about how to do it right. Here are the dos and don’ts of social media advertising for your orthodontic practice. 1. Do … Continued
Online marketing for orthodontists has several benefits. Among them is the ability to improve the patient experience. You will be able to draw more people to your practice’s website and ensure that they are not disappointed when they get there. Ensure Your Site is Mobile Friendly Nowadays, a lot of people use their mobile phones … Continued
Social media is an integral part of your online marketing and orthodontic advertising. For instance, 71% of patients who have had a positive experience with you will probably post their experience on social media and recommend you to their friends and family. Here are some other reasons why social media is important as part of … Continued
Take out your phone, open your browser, and search for “best orthodontists.” What shows up? Likely, the top results aren’t the best orthodontists in America. Instead, the top results were most likely locally-owned orthodontic practices in your city that are near where you are at the moment. That’s thanks to local SEO. Local SEO can … Continued
Perhaps you’ve been trying to step up your orthodontic marketing in recent months and even hired an orthodontic practice consultant. You’ve heard all about social media accounts, direct mail, and even how to create a stellar website. But you still could be missing one piece of the puzzle when it comes to helping people find … Continued
When it comes to orthodontics office marketing, it can be hard to decide what to do first. We’re going to recommend that you focus on something relatively simple: your orthodontic practice’s website. It’s the final place where most prospective patients make a decision about who they’re going to choose for the first appointment, and it’s totally … Continued
Orthodontic practice management can be difficult because there’s often a lot of moving parts that you have to juggle. It’s not enough to have your equipment and skillset be top-notch anymore, you have to have another person (or team) manage your digital presence as well. Things like monitoring your online reviews are what orthodontic practice … Continued
Nearly 60% of marketers have stated that inbound marketing such as blog content and SEO are the highest quality lead sources. Are you trying to achieve the next level of success for your orthodontic practice? The best way to do so is by utilizing the services of an ortho consulting group. Orthodontic consulting is the … Continued
Did you know that 48% of internet users do over 2 weeks of research before they will schedule an appointment? With the internet at most people’s fingertips, more research is conducted before making purchases or choosing physicians and orthodontists. Do you have marketing strategies for orthodontics in place for your practice? You can be assured … Continued
