Are you doing all that you can when it comes to marketing your orthodontist practice? Unfortunately, most orthodontists fall short when it comes to winning marketing strategies for orthodontists. In some cases, the orthodontist leaves marketing up to marketing companies that do not necessarily specialize in marketing strategies for orthodontics. In other cases, the orthodontist … Continued
Attrition and client churn can be detrimental to your business. Loss of clients due to attrition can lead to decreased revenue, lost investments, and eroding customer loyalty. Fortunately, there are strategies you can use to prevent attrition and increase your loyal client base. Below are some of the many ways you can ensure patient collection … Continued
The modern business world revolves heavily around proper website design and intelligent content management. It’s critical to ensure that you get your website right and make it attractive and engaging for your potential customers. Doing so can ensure that you draw in more clients and convert more leads into actual sales, which will help make … Continued
Advertising is key to getting more patients to walk through the doors of your orthodontic practice. After all, how will people know you exist if they don’t hear about you? You have to invest in orthodontic advertising. If you’re just starting, you may wonder whether word of mouth or online advertising is more worth your … Continued
According to Internet Live Stats, more than 3.5 billion searches are processed each day on Google. Working with an orthodontic marketing company can help you make the most of any relevant search queries happening in your local area. SEO is important for an orthodontic practice that’s ready to take its business to the next level. … Continued
There was a time when people visited the first orthodontist they could find, but not anymore. According to The Diamond Group, 48% of internet users conducted at least two weeks of research before deciding to schedule an appointment. Here’s what you should know about the research patients do before they schedule orthodontic consulting. Save Time … Continued
If you’re an orthodontist, online marketing is the key to success. According to Spectrio, it’s no secret that 77% of patients use online reviews when searching for a new healthcare provider. So you must ensure the public can see your great reviews. That way, potential patients can get an accurate picture of the kind of … Continued
They teach you a lot of things in dental school, but financial analysis is not always one of them. If it was as simple as comparing what money comes in, to what is going out, anyone could manage their own financial analysis for any business, including orthodontic practice. Unfortunately, it is not quite that simple. … Continued
Did you know, according to Cardinal Digital Marketing, that in the US there are nearly 3 million Google searches for orthodontists every year? This means that it’s more important than ever for you to have robust Search Engine Results Page (SERP) results. You want your website to appear as close as possible to the top … Continued
When it comes to owning and operating a successful orthodontic practice, providing good care to your patients is just the beginning. If you’re thinking that patients visit your website just to check on your office hours or look up the office phone number, think again. According to PBHS, today’s web-savvy patients, 76% overall, use their … Continued
