This week, we’re dropping a few pearls of wisdom on you when it comes to success in the rest of 2020 and beyond. The key to making it happen is to be authentic and to let your patients and prospective patients get to know the real you. Your brand voice is conveyed through language, color, … Continued
In general, everyday Americans are just as confused about insurance as medical providers are. Yet, medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they … Continued
One of the fundamental laws of physics is that objects at rest will stay at rest and objects in motion will stay in motion, and the situation will only change when forces act upon those objects. Let’s apply this principle to running an orthodontic practice. If a new practice is new, it is basically at … Continued
You’re successful at what you do because you’re always thinking ahead. And when you’re not thinking about how to move your practice ahead, you’re doing it – whether it’s updating your website, sprucing up your office waiting room, or buying the latest equipment. After all, you know small changes like these can have a long-term … Continued
Now, more than ever, change is upon us. And who’s at the wheel? The modern consumer. And it’s all based on what they want and need. Angela Weber, OrthoSynetics Chief Marketing Officer, explains why this is a pivotal moment for your practice in her article “Disrupted: New Rules for a New Type of Customer” in … Continued
by Kim Delle, OrthoSynetics Director of Procurement Have you ever shopped online for a consumer product like a coffee maker or a stroller and found yourself spending way too much time weighing each option’s pros and cons? People focus mostly on the hard costs of an item’s price and may forget they’re spending valuable time … Continued
by Angela Weber, Chief Marketing Officer, OrthoSynetics “When the world changes, the rules change” –Seth Godin I recently flew to Washington, D.C., to attend a digital marketing conference called the Digital Summit which was buzzing with marketers from around the country. Everyone was eager to learn about the latest developments in the marketing world and to … Continued
