Having an orthodontics practice is much like having any other business, but a bit more personal. While other service providers are cutting lawns or providing wedding services, you are focused on helping people achieve their best smiles (aesthetics) or correcting overbites and malocclusion (health). You must literally know your customers inside and out to achieve … Continued
If ROI was a game, it’d be chess. Why? Because chess involves strategy, planning, and most of all, patience. The formula for measuring ROI is simple: Divide your annual return by your original out-of-pocket expenses. There it is! With that one little calculation, you’ve got your ROI wrapped up in a beautiful percentage. So, why … Continued
One in every four American adults is not proud of their smile. Now more than ever, people are willing to spend more to get that perfect smile, especially now that the holidays are coming up. When you’re trying to grow your business, orthodontic consultants can help drive more patients to your office and boost your … Continued
When we clinked champagne glasses at midnight on December 31st, 2019, we had no idea what kind of year we would be getting into. Today, after a million questions about health and sanitation as a whole, so many businesses have suffered as the answers have been slow going. But now that the world is opening … Continued
You did the hard work, you went to dental school, and you even went for the additional training to become an orthodontist. Now you have your own practice, what do you do next? How do you bring patients into your practice? Orthodontic advertising services is how. Marketing strategies for orthodontics are not really addressed in … Continued
Studies show that up to 48% of people using the internet researched approximately two weeks in advance of making any type of appointment. What does this mean for your orthodontic business? It’s time to use the services of an ortho consulting group that can successfully elevate your operations. Their mission is to assist orthodontic practices … Continued
Did you know that about 50% of all small businesses in the U.S. do not use social media to promote their services or products? Using the free and premium tools available on social media for your orthodontic practice has never been more critical in this highly competitive world. Read on to learn how you can … Continued
3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all … Continued
Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of … Continued
Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with … Continued
