Orthodontics

IT’S ALIVE! No seriously. Your brand is alive.

Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of … Continued

Measuring Conversion Rates Accurately

Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with … Continued

OrthoSynetics Tips for Collecting What You’re Owed

When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes … Continued

Insurance Fee Schedules Can be Confusing for Any Orthodontic Practice

In general, everyday Americans are just as confused about insurance as medical providers are. Yet,  medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they … Continued

Orthodontic Marketing & Practice Management Consultant

Action Opens Doors. Consistency Keeps Them Open.

A team that doesn’t skip a beat is the one that boosts your bottom line. If we had a dollar for every time we heard a doctor say, “I wish there were more business classes offered to me in dental school,” we’d have a vacation home on a private island. Trust us when we say, … Continued

Orthodontic Marketing & Practice Management Consultant

HIPAA Is No Joke. Protect Your Practice

Here’s a scary thought: a HIPAA violation can cost up to $50,000 per record. That’s thousands of dollars out of your pocket and into the hands of someone else. That’s enough to even close the doors on some practices for good. So, when it comes to HIPAA, you don’t just have to take it seriously, … Continued

Orthodontic Marketing & Practice Management Consultant

Supplies. Solved.

We ensure you have the supplies you need when you need them. Time and time again, we hear from doctors that they aren’t sure how inventory is tracked, or if they even have an ordering system in place. In many practices, only one person handles the ordering, and there’s no transparency in their system. If … Continued

Orthodontic Marketing & Practice Management Consultant

Best Practices for Collecting What You’re Owed.

When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes … Continued

Orthodontic Marketing & Practice Management Consultant

Facebook Ad Transparency: What You Need to Know

There is No Such Thing as a Secret Ad. Dark Posts are Not a Problem. As Facebook gets transparent with advertising, some practitioners are starting to get worried. Our advice – don’t stress. It’s not a big deal. To prove it, we’re going to break it down for you. Why the change? Long story short, … Continued

We’re All In.

When it comes to your practice, you have one mission in mind – succeed. And when it comes to helping you do just that, we’re all in. 100%. That’s why when you work with us, you get a team of experts dedicated to helping your practice achieve its unique goals.

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