Category: General Topics

Put More Muscle Behind Your Marketing

Posted on August 18, 2020

3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all… Read more »


IT’S ALIVE! No seriously. Your brand is alive.

Posted on June 12, 2020

Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of… Read more »


Measuring Conversion Rates Accurately: A Guide for Orthodontic Practices

Posted on January 11, 2020

Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with… Read more »


OrthoSynetics Tips for Collecting What You’re Owed

Posted on August 9, 2019

When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes… Read more »


Insurance Fee Schedules Can be Confusing for Any Orthodontic Practice

Posted on January 11, 2019

In general, everyday Americans are just as confused about insurance as medical providers are. Yet, medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they… Read more »


Action Opens Doors. Consistency Keeps Them Open.

Posted on September 14, 2018

A team that doesn’t skip a beat is the one that boosts your bottom line. If we had a dollar for every time we heard a doctor say, “I wish there were more business classes offered to me in dental school,” we’d have a vacation home on a private island. Trust us when we say,… Read more »


HIPAA Is No Joke. Protect Your Practice

Posted on August 31, 2018

Here’s a scary thought: a HIPAA violation can cost up to $50,000 per record. That’s thousands of dollars out of your pocket and into the hands of someone else. That’s enough to even close the doors on some practices for good. So, when it comes to HIPAA, you don’t just have to take it seriously,… Read more »


Supplies. Solved.

Posted on August 23, 2018

We ensure you have the supplies you need when you need them. Time and time again, we hear from doctors that they aren’t sure how inventory is tracked, or if they even have an ordering system in place. In many practices, only one person handles the ordering, and there’s no transparency in their system. If… Read more »


Best Practices for Collecting What You’re Owed.

Posted on August 8, 2018

When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes… Read more »


Facebook Ad Transparency: What You Need to Know

Posted on July 20, 2018

There is No Such Thing as a Secret Ad. Dark Posts are Not a Problem. As Facebook gets transparent with advertising, some practitioners are starting to get worried. Our advice – don’t stress. It’s not a big deal. To prove it, we’re going to break it down for you. Why the change? Long story short,… Read more »