Posted on October 2, 2020
You did the hard work, you went to dental school, and you even went for the additional training to become an orthodontist. Now you have your own practice, what do you do next? How do you bring patients into your practice? Orthodontic advertising services is how. Marketing strategies for orthodontics are not really addressed in… Read more »
Posted on September 28, 2020
Studies show that up to 48% of people using the internet researched approximately two weeks in advance of making any type of appointment. What does this mean for your orthodontic business? It’s time to use the services of an ortho consulting group that can successfully elevate your operations. Their mission is to assist orthodontic practices… Read more »
Posted on September 22, 2020
Did you know that about 50% of all small businesses in the U.S. do not use social media to promote their services or products? Using the free and premium tools available on social media for your orthodontic practice has never been more critical in this highly competitive world. Read on to learn how you can… Read more »
Posted on August 18, 2020
3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all… Read more »
Posted on June 12, 2020
Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of… Read more »
Posted on January 11, 2020
Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with… Read more »
Posted on August 9, 2019
When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes… Read more »
Posted on January 11, 2019
In general, everyday Americans are just as confused about insurance as medical providers are. Yet, medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they… Read more »
Posted on September 14, 2018
A team that doesn’t skip a beat is the one that boosts your bottom line. If we had a dollar for every time we heard a doctor say, “I wish there were more business classes offered to me in dental school,” we’d have a vacation home on a private island. Trust us when we say,… Read more »
Posted on August 31, 2018
Here’s a scary thought: a HIPAA violation can cost up to $50,000 per record. That’s thousands of dollars out of your pocket and into the hands of someone else. That’s enough to even close the doors on some practices for good. So, when it comes to HIPAA, you don’t just have to take it seriously,… Read more »