Did you know that about 50% of all small businesses in the U.S. do not use social media to promote their services or products? Using the free and premium tools available on social media for your orthodontic practice has never been more critical in this highly competitive world.
Read on to learn how you can use social media for orthodontic advertising.
Use Team Photos
You may already have guessed it, but having staff and team photos are one of the most compelling ways to get new clients interested in your services. You want to show potential clients that you operate your business as a team, which goes a long way to build trust.
Some of the events you may feature in the photos include having lunch together, practicing proper hygiene in the office, and celebrating holidays. You want to give the world a peek into the culture that you have cultivated using photos.
You do not have to worry about hiring extra workers if you work alone. You can simply include some of your closest business partners, such as secretaries. If you do not have such workers, you can include the technician who handles your ortho supplies in the photos. The point of orthodontic advertising is to convince your potential customers that you are a family of caregivers.
Try Fun challenges
Orthodontic advertising does not have to be dull. There are many exciting activities you and your patients can share with the world on social media.
You can promote good habits on social media using practice campaigns. For example, you can request some of your existing clients to participate in a 15-day challenge where they take a smiley photo every day to show the difference good dental hygiene makes.
You can make the challenges exciting by adding prizes to be won. If you want to involve your potential clients and general followers as much as possible, you may consider letting them choose the finalists. Such an activity can be incredibly engaging and may end up drawing more clients to your practice.
Many orthodontic consultants do not bother with such activities, which inadvertently push away potential clients. Engaging with the world is one of the most beneficial marketing strategies for orthodontists. Other professionals’ reluctance to try new ideas will benefit your practice by making it stand out from the crowd.
Give the Followers a Voice
A unique aspect of social media marketing is that it allows the provider and the intended audience to exchange messages directly. Your orthodontic advertising efforts will fail if you forget this aspect of social media.
You can invite your fans to share their success stories on the page or group. The most touching stories can be pinned on the social media profile for 24 hours to inspire others to take care of their dental health.
Such fun activities will encourage followers to consider visiting your office. If you are not handling the social media handles alone, you may want to make sure that each message has a personal touch by always appending your name and a smiley face after every post. Every other person in your ortho consulting group should do the same so that followers and patients know who posted what.
If you have spent at least one year online, you know the power of memes. While memes can be used to convey any message, understanding how they work is key to using them effectively. Online orthodontic marketing is incomplete if funny memes do not accompany it from time to time.
While you want to avoid memes that could potentially be offensive, it does not hurt to engage in some light humor, especially on trivial topics. As long as the memes are relevant to your industry, doing this will portray your practice as friendly and will easily direct new clients to your website. Almost 76% of all patients rely on the internet to locate dental health care providers.
There is a lot of untapped potential in the world of digital marketing. Using social media as a marketing tool will direct new clients to your orthodontic business and portray your office in a friendly light. Contact us today to learn more about online marketing for orthodontists.