Attrition and client churn can be detrimental to your business. Loss of clients due to attrition can lead to decreased revenue, lost investments, and eroding customer loyalty. Fortunately, there are strategies you can use to prevent attrition and increase your loyal client base. Below are some of the many ways you can ensure patient collection and loyalty.
Provide High-Quality Care
Some causes of attrition cannot be changed. For instance, the average practice loses between 10%-30% of their patients each year from moving, switching providers, getting new insurance, or passing away, according to Doctor Logic. While you can’t control moving away or passing away, providing high-quality care can help encourage loyal customers. Specifically, emphasizing patient experience and providing excellent customer service is paramount to creating trust with your clients.
Continually reach out to your patients or customers by sending reminders for appointments, checkups, and screenings, as well as thank you notes after they visit your office. You can also use social media sites like Facebook or Twitter to stay in touch and let them know what’s going on with your practice. Additionally, you can reach out through email marketing campaigns, newsletters, or direct mailers. Patient collection of these types of communications can help you stay at the forefront of your loyal clients’ minds.
Offer rewards to customers who frequent your practice or purchase products from you. These could include discounts, bonus points to be redeemed for future services, or special offers. Additionally, offer incentives to customers who refer friends or family members to your business. This could have a positive domino effect, as more and more people become aware of your practice.
Engage with your patients in meaningful ways. Invite them to attend community events or health seminars hosted by your office. Host contests or surveys to get feedback from patients on what they think about the care you provide. And, most importantly, make sure you listen to their opinions and respond when necessary.
Keep Your Promises
It’s important to provide consistent service and keep your promises. When you make a promise to a patient, make sure you follow through on it. Additionally, create policies and procedures that ensure patients consistently receive quality care each time they visit your office.
These patient collection strategies can help you reduce attrition and increase your loyal customer base. By focusing on the patient experience, you can create a strong and loyal customer base that will stick with you for years to come. Contact OrthoSynetics today for more information!