Understanding the Importance of Orthodontic Consultants

Posted on March 4, 2024

As an orthodontic practice, you know that effective marketing is crucial for getting new patients in the door. According to The Brainy Insights, the valuation of the orthodontics industry is $10 billion. So, there’s a lot of money out there. But crafting an orthodontist marketing strategy requires specific expertise. That’s where orthodontic marketing consultants come in handy. This blog will explore what exactly orthodontic consultants do, when you need one, and how partnering with orthodontic consultants can transform your practice’s marketing.

What Do Orthodontic Marketing Consultants Do?

Orthodontic marketing consultants specialize in helping orthodontic practices devise and implement customized marketing plans for patient growth and retention. They bring deep knowledge of the orthodontics industry, marketing best practices, and an analytical approach to determining what messaging, platforms, and campaigns will resonate most with your target demographic.

An orthodontic consultant conducts thorough research into your existing marketing efforts and patient base. They’ll evaluate your website, online listings, advertising methods, and more to identify strengths, weaknesses, and opportunities. Based on insights gathered, the consultant builds comprehensive strategies to raise your visibility, sharpen your brand image, and boost conversions. They handle everything from reviewing patient journey touchpoints to coordinating technical marketing tasks.

When Do You Need an Orthodontic Marketing Consultant?

Bringing on an orthodontic marketing consultant is a smart move for any orthodontic practice that’s having trouble getting new patients in the door or keeping existing ones coming back. It can be especially helpful if you and your staff don’t have the spare time, marketing skills, or data analysis capabilities to optimize your efforts on your own. A consultant makes the whole process strategic and headache-free.

There are many other good reasons to think about bringing an orthodontic marketing pro on board such as giving your practice’s brand and messaging a fresh new look, overhauling your website design and content, getting social media marketing off the ground, creating targeted ad campaigns, managing online reviews, starting patient retention programs, and keeping tabs on key marketing metrics to see what’s working.

By tapping into orthodontic consultants, your practice gains a trusted partner for building lasting growth. Consultants become an extension of your team, getting into the nitty-gritty of your marketing challenges. Their strategic approach backed by industry connections gives you a leg up on the competition. Best of all, you’ll have confidence your marketing dollars are being maximized for bottom line impact. Call us today to market your orthodontic business with our expert help.