Take out your phone, open your browser, and search for “best orthodontists.” What shows up? Likely, the top results aren’t the best orthodontists in America. Instead, the top results were most likely locally-owned orthodontic practices in your city that are near where you are at the moment. That’s thanks to local SEO. Local SEO can increase the odds of your orthodontic practice getting found online and set you apart from your immediate competitors. Orthodontic marketing companies can help you improve your local SEO. But do you need to improve your local SEO? Read on to learn more about local SEO and why it’s integral to your orthodontic marketing efforts.
Local SEO: What Is it?
Local search engine optimization (Local SEO) is a component of search engine optimization (SEO). However, unlike SEO, Local SEO focuses on improving the visibility of local businesses in local search engine results.
Simply put, Local SEO provides users with relevant search results based on their geographical location.
Why Local SEO Is Important for Your Orthodontic Practice
Today, Google processes more than 3.5 billion searches per day, according to Internet Live Stats. About half of these searches are local searches. If you haven’t partnered with an orthodontic marketing company to boost your local SEO, you could be losing out on an enormous amount of traffic and potential customers. That’s why local SEO is pivotal when marketing your orthodontic practice.
Benefits of Local SEO
Local SEO can increase your visibility in local search results. However, that aside, here are more benefits of local SEO:
Utilizing orthodontic advertising by promoting your business on social media platforms is an excellent way to market your orthodontic business. However, it comes at a considerable cost. On the other hand, orthodontic marketing companies can help you improve your local SEO using free tools such as Google My Business, making it a more cost-effective marketing solution.
Helps You Compete Favorably
Incorporating local SEO in your orthodontic marketing strategy can help your orthodontic business compete favorably against other businesses in your vicinity. For instance, if someone in your vicinity searches “orthodontists near me,” ideally, your business should show up in the search results. However, if you aren’t utilizing local SEO, your business won’t appear in the search results, meaning you could be losing several potential clients to your competitors.
Delivers High-Quality Leads
While driving lots of traffic to your website is good, driving high-quality leads is better. When you partner with orthodontic marketing companies to help you with your local SEO strategy, you’ll be able to attract high-quality leads. Often, people who conduct local searches have a high purchase intent. Thus, they are more likely to contact your business to make an inquiry or even visit your office.
Helps You Get Local Reviews
Customers are more likely to visit or purchase from a business with positive reviews online than one with negative reviews or no reviews. Local SEO can allow you to give customers the opportunity to leave reviews about your business and boost your business’ reputation.
Build Your Local Online Presence
Partnering with orthodontic marketing companies can offer you all the benefits listed above and much more. If you want to learn more about how local SEO can help you attract customers and potentially increase your revenue, contact OSI today.