3 Crucial Pages Your Orthodontic Practice Website Should Have

Posted on May 6, 2024

You’re an orthodontist looking to establish or update your practice’s online presence with a custom website. Where do you start? What pages should you have on your orthodontic website design to attract and draw in new patients? In this post, we’ll explore the key pages your orthodontic website design needs to deliver an exceptional user experience for your future patients.

1. About Us

An About Us page is essential for telling your practice’s story and making meaningful connections with visitors. Share when your orthodontic office opened, how many orthodontists are on staff, what makes your practice unique, and why you’re passionate about creating beautiful smiles. Let visitors get to know the experts behind the practice with brief doctor and staff bios. Infuse the page with personality by highlighting office awards, community involvement, and fun facts about your team. Photos of your orthodontists and staff help put faces to names. Just remember, the focus should be on your patients, not on you. Keep language friendly, sincere, and focused on your dedication to top-notch ortho care.

2. Services

This page outlines all the orthodontic and dental services you provide. Go beyond just listing treatments. Describe each service in detail, including what makes your approach special. Educate website visitors on conditions you commonly treat, like crooked teeth, underbites, overbites, and gaps. For each service, include photos so visitors can envision the transformation. Prominently feature your most popular treatments, such as Invisalign, lingual braces, ceramic braces, and more. Don’t forget to highlight comfort-enhancing services too, like nitrous oxide sedation options.

3. Patient Info and FAQs

Your website is a 24/7 resource for current and prospective patients to learn more about orthodontic treatment. Devote a page to frequently asked questions about braces and Invisalign. Provide details on choosing an orthodontist, what to expect at the first appointment, orthodontic technology options, treatment timelines, payment plans, and oral hygiene. This page should address common patient concerns. The goal is to be transparent and educational, so visitors feel informed and ready to take the next step.

The About Us, Services, and Patient Info pages form the informative core of your orthodontic website design. According to IBISWorld, as of 2023, the United States web design industry had a market value of $42.2 billion, and it’s easy to see why! A great website can transform the reputation of your location. Never underestimate the value of pages that build trust through helpful information and a warm practice personality. Call our team at OrthoSynetics when you need help with your orthodontic website design.