3 Easy Ways to Improve Your Orthodontic Office’s SERPs

Posted on December 1, 2022

Did you know, according to Cardinal Digital Marketing, that in the US there are nearly 3 million Google searches for orthodontists every year? This means that it’s more important than ever for you to have robust Search Engine Results Page (SERP) results. You want your website to appear as close as possible to the top of a search results page. This is a straightforward goal and improving the SERPs for your site will boost your overall orthodontics office marketing success.

These tips are just the beginning when it comes to SERP optimization. And, remember, no matter how effective you are in getting your site to the top of a SERP if it doesn’t contain good content it won’t be an effective part of your orthodontics office marketing.

Keyword Research

Even as Google continues to change its algorithm metrics, one thing remains constant; the need for keyword research. Keywords are still a mainstay of inbound marketing, and that fact isn’t likely to change in the near future. If you want to make sure that your site is at the top of a search results page, make sure that you’re using the right keywords. Google Keyword Planner is an effective tool to ensure that the short and long-tail keywords that you’re using on your site are the right ones.

Seek Out Backlinks

When a trusted site links back to your site, that’s a backlink. One of the most effective ways to increase SERPs is also one of the most overlooked when it comes to orthodontics office marketing. The most time-efficient way to obtain backlinks is to simply ask for them! Reach out to the sites that you rely on for information and request a backlink. This could be accomplished by mentioning and linking to your site or by having you create a guest blog post.

Add Properly Indexed Images to Your Site

When your images are indexed, you give Google a reason to crawl your site on a regular basis. Every time an indexed image is clicked on, it draws traffic to your site. This means that simply having some interesting and well-indexed images can give your SERP a nice bump.

If you’re ready to give your orthodontics office marketing efforts a boost, it’s time to start working with a digital marketing firm that understands your needs. Reach out to us today to schedule an appointment to find out more!