Posted on April 3, 2024
Customers are the lifeblood of any business, so finding ones that are loyal is essential to success. This is true whether you’re marketing for orthodontists or any other kind of practice. But how can you do that? Here are three tips to follow:
This one is big for marketers. According to WP Forms, 74% of them say that they get more customer engagement out of personalized ads. How could this work in terms of marketing for orthodontists? You could target parents of teenagers since they are usually the main candidates for treatments like clear aligners or braces. By bringing them in, you could create lasting patients of all ages.
You want to do things to attract customers and keep them there. Specials are one way to do that. As an orthodontist, you could offer deals on certain types of orthodontic appliances. Other things could mean discounts for family members. As a result, they will bring along other people or recommend you to friends or co-workers. It can help your bottom line and serve as a great marketing tool.
People who are patients or customers want to know that they are seen as far more than just dollar signs for a business. This should be easy for you as an orthodontist. Get to know each family that walks in and talk to them like the people that they are. Combine that with your knowledge of how to give them the straightest teeth possible, and they will be coming back at least yearly.
Starting any business from scratch can be scary. But if you follow the above steps, you’ll be making yourself known in your local community. People will recognize you as the go-to authority when it comes to orthodontics. By being consistently excellent, and friendly, you can build that loyalty. Then you’ll be glad that you spent that time and effort doing all of that. It will all be worth it for you.
Do you need experts who excel at doing marketing for orthodontists? We have 30 years of experience in this field, and we know how to attract people to your practice and ways to keep them coming back. Contact our team at OrthoSynetics today to learn more about how we can help you.
