It is well-established that digital orthodontic marketing is a must-have strategy to build your practice. About one out of every twenty Google searches is for medical and dental care providers, according to Diamond-group.co. However, there is a lot of misinformation about digital marketing strategies, primarily about SEO, that needs to be dispelled.
SEO myths are always centered around what you should and should not do. Moving away from these four SEO myths will make your campaign stronger and get better results.
1. SEO Is a One and Done Activity
There are many practices that believe orthodontic marketing is a one-and-done deal when it comes to SEO. They believe that once the website is completed, the SEO team has had a crack at it. That is it. SEO is a constant evolution.
SEO is continuous. It is something that has to be updated regularly. There is no “end date” to generating fresh new SEO content.
2. User Experience is Less Important Than SEO
This myth can have the opposite effect than what you are trying to achieve. Yes, good SEO will drive traffic, but great SEO drives conversions. It is not enough to have good SEO that algorithms define as worthy. Your SEO has to entertain and engage visitors to get those conversions.
3. Keywords Are Enough
Keyword research is essential to ensure effective SEO. However, how those words are strung together makes a big difference in results. Keyword phrases should be a part of your marketing strategy.
4. More Links Are Better
Yes, backlinking is incredibly important, but there is a balance. More links anchored to SEO do not necessarily mean better results. As a matter of fact, too much of a good thing can get you the opposite of what you aim for.
Balance is the key to SEO. Balance of the amount of SEO, the balance of the number of links, the types of keywords, and the types of phrases all play a vital role in the success of your campaign. Orthodontic marketing requires the expertise of an agency that focuses on orthodontic marketing. There is no denying the power of SEO, but it has to be done the right way, based on facts, not on myths.