Online marketing for orthodontists has several benefits. Among them is the ability to improve the patient experience. You will be able to draw more people to your practice’s website and ensure that they are not disappointed when they get there.
Ensure Your Site is Mobile Friendly
Nowadays, a lot of people use their mobile phones when accessing the internet. Therefore, you must always ensure that your site is mobile-friendly. This will also help with your SEO which is part of online marketing for orthodontists. If your site is not optimized for mobile, it can be very difficult for people who will be trying to access it via their phones. The text, buttons, and images will be too small, and it will be impossible to accurately click and navigate to where you want to go.
Set Up Google My Business
When people are looking for things on the internet, their first stop is usually Google, hence the term “Googling stuff.” This may sound like a funny phrase, but it was coined following an observation that Google basically controls searches and the internet. Therefore, if you want consumers to find you easily, it is necessary to set up a Google My Business listing. This is a business profile that will include information about your business and your contact details.
A Google My Business listing is mostly important for location-based SEO. It is one of the necessities for online marketing for orthodontists. People who are close to you will be able to find you easily and even view your exact location. For instance, more than 2.9 million people search for the term Orthodontist each year in the United States. These people will benefit a lot if you make it easy for them to find you on the internet.
Offer Several Ways to Schedule Appointments
This is another way that digital marketing can improve your patient user experience. People like easy ways of doing things. Apart from that, they also want options. This is why you must ensure that there are several ways for people to schedule online appointments. For instance, you can list your contact details on your website, or you can integrate an appointment booking system into your website. People can also book appointments via a website form specifically meant for that. Lastly, you can also provide links to social media platforms for easy booking.
Send Automated Reminders
It can be easy for people to forget about their appointments. To improve your patient user experience, you can set up automated reminders that will be sent to your patients a few days before the actual appointments. This can be quite impressive to your patients, and it will also minimize the risk of you having to deal with missed appointments.
Inform Through Content Marketing
Content is king. That phrase is still true even up to today. Blogging is one of the most popular forms of internet marketing through SEO. Apart from it being a method of marketing, it is also useful as a way to provide information to your clients. Your clients will always have a knowledge base to refer to when they want to know something about the services you provide.
Digital marketing offers several ways to improve the patient experience. This will make your brand memorable and more authoritative. Apart from that, it will also be easier for your patients to trust that you provide a good service.