Winning Marketing Strategies for Orthodontists: How to Attract and Retain New Patients

Posted on March 2, 2023

Are you doing all that you can when it comes to marketing your orthodontist practice? Unfortunately, most orthodontists fall short when it comes to winning marketing strategies for orthodontists. In some cases, the orthodontist leaves marketing up to marketing companies that do not necessarily specialize in marketing strategies for orthodontics.

In other cases, the orthodontist relies solely on referrals from general dentists. In both cases, the practice is missing out on a great deal of new patient activity. Winning marketing strategies for orthodontics bring in the new patients that you need to keep your practice thriving.

The Attrition Rate

Being good at what you do as an orthodontist is a dual-edged sword. The better you are the more success your patients realize, the sooner they leave your care. There is a tremendous attrition rate of patients in any orthodontic practice.

According to recent research, you need to replenish your patients by about 10-25 every month to keep your practice moving along. How will you maintain that volume of patients? Marketing your orthodontic practice online with the right marketing firm that specializes in orthodontics can help you get those patients through your door.

Online marketing for orthodontists is a must in today’s competitive market. The right team can design a strategy that will help you fight against the attrition rate and bring those new patients to your door. About 77% of new patients do their research online when they are considering a new provider. If your practice cannot be found online, then 77% of patients cannot find you.

Marketing Strategies for Orthodontics That Work

Not every marketing company can design the right strategy for your practice. You want to choose a marketing company that specializes in orthodontics because they have a unique understanding of how to reach your target audience.

An ortho consulting group can evaluate the needs of your orthodontic marketing, your goals, and come up with a road map to get you there. If your practice is struggling against the attrition rate and you are ready to grow your practice into the practice that you dreamed it would be it is time to get some professional help on board. The right marketing strategies for orthodontists can help. Call today.

Orthodontic Marketing Strategies to Bring in New Patients

Orthodontic practices are always looking for ways to attract new patients and grow their businesses. In today’s digital age, effective marketing strategies are essential for orthodontic practices to reach and engage with potential patients. From targeting customer pain points to highlighting safety procedures, there are a variety of tactics that orthodontic practices can use to bring in new patients. In this article, we will discuss eight effective orthodontic marketing strategies that can help practices stand out from the competition and attract new patients.

8 Effective Orthodontic Marketing Strategies to Bring in New Patients

1. Target customer pain points: Identify the common concerns and issues that potential orthodontic patients may have, such as crooked teeth or a misaligned bite, and offer solutions to these problems to help them feel better.
2. Create a Unique Brand: Develop a distinctive brand that sets your orthodontic practice apart from competitors. Consider factors such as your practice’s values, tone of voice, and visual identity.
3. Modernize Your Website: Ensure that your website is up-to-date, visually appealing, and user-friendly. Provide detailed information about your orthodontic services and make it easy for patients to schedule appointments.
4. Choose Your Social Media Channels Carefully: Find the most popular social media channels among your target audience, and focus your marketing efforts on those channels.
5. Show Off Your Team: Feature bios and photos of your orthodontic team on your website and social media channels. Highlight their credentials and expertise to instill trust in potential patients.
6. Make Orthodontic Treatment Fun: Use creative and engaging marketing tactics to make orthodontic treatment seem fun and appealing to patients of all ages.
7. Host an Online Giveaway: Host a social media contest or giveaway to generate buzz and attract new patients. Consider giving away free orthodontic consultations or a discount on treatment.
8. Highlight Safety Procedures: In the wake of the COVID-19 pandemic, it’s important to reassure potential patients that your practice is taking all necessary safety precautions. Highlight your safety procedures on your website and social media channels to ease concerns and instill trust.

Effective marketing strategies are essential for orthodontic practices to attract and retain new patients. By targeting customer pain points, creating a unique brand, showcasing their team, making treatment fun, hosting online giveaways, using social media effectively, and modernizing their website, practices can stand out from the competition and build a loyal patient base.