Posted on October 22, 2020
When we clinked champagne glasses at midnight on December 31st, 2019, we had no idea what kind of year we would be getting into. Today, after a million questions about health and sanitation as a whole, so many businesses have suffered as the answers have been slow going. But now that the world is opening again, businesses can start making money once more — including orthodontic advertising services. For some great tips on how to market your orthodontic practice, read on.
For better or worse, your website is going to be the most important place for your clients, especially if they are trying to find information while social distancing. 77% of prospective patients are already researching you online, so give them something worth seeing.
A clean, updated, well-designed website can go a long way. It doesn’t need to be expensive or flashy; marketing your orthodontic practice can be as simple as having a steady stream of informative blog posts and infographics. It might also be a fun way to show online what kinds of ortho supplies you use every day.
Remember also that updated contact information is vital to orthodontic advertising. If clients can’t reach you, how will you drum up new business? Ensure that all of your info is listed correctly on your website, including:
Online marketing for orthodontist practices is the obvious choice these days, but don’t discount good old-fashioned guerilla marketing. If you want people to have something physical that they can have as a reminder of your practice, ortho supplies, and other services, try the following:
If you are a business-minded individual and don’t have the brain space for creativity, that’s perfectly okay! Orthodontic consultants are standing by to help you boost your marketing campaign. Let your talent for orthodontics and ortho supplies guide you, but save yourself the additional worry by handing over the creative reins to a professional.
Even though it’s a niche field, marketing strategies for orthodontists are very much the same as any other small business. A little bit of creativity and a slice of ingenuity can help your business boom, even during These Uncertain Times.