Online marketing for orthodontist practices is essential to success. After all, 80% of those on social media use their platforms to research and review medical news and professionals, according to DoctorLogic. So how can you make sure your orthodontic practice’s online presence is top-notch? The secret is monitoring your online reviews! Here are some tips to keep up with what others are saying about your practice.
1. Set up Google Alerts
One of the easiest ways to keep track of your online reviews is to set up Google Alerts. This service will send you an email notification any time your practice is mentioned online. This way, you can quickly and easily see what people are saying, good or bad. You can even set up multiple Google Alerts for different keywords so that you’re sure to catch everything.
2. Check Review Sites Regularly
Find review sites and monitor them regularly. These sites could include anything from Google My Business to online directories specific to the orthodontic industry. Checking these sites regularly will help you stay on top of any new reviews that come in. It can also help you identify any negative reviews so that you can address them quickly. You can even set up some review sites to send you email notifications whenever a new review is posted.
3. Respond to All Reviews
When you do find a review, take the time to respond. Whether it’s positive or negative, potential patients will appreciate that you took the time to address their concerns. For negative reviews, try to be understanding and offer a solution. You might even want to reach out to that patient offline to resolve the issue. When it comes to positive reviews, a simple thank you goes a long way!
4. Monitor Social Media
Online marketing for orthodontist practices must involve social media. Not only will people leave reviews on specific platforms like Yelp or Google, but they’ll also talk about their experiences on Twitter, Facebook, and more. By monitoring your social media channels, you can quickly see what people are saying and address any issues that come up.
Online marketing for orthodontist practices is essential. By monitoring your online reviews, you can make sure your practice has a positive presence and address any negative issues quickly. These tips will help you communicate with current and potential customers to make sure your business grows. If you are looking to grow your practice, contact OrthoSynthetics today! We offer a wide variety of orthodontic practice marketing and management services to help you reach your goals.