What is your orthodontic marketing strategy? If you don’t have one, you are not alone. Orthodontic marketing isn’t typically talked about in dental school. Orthodontic marketing services are not exactly a specialty of most orthodontists, but that does not mean it is a very necessary activity to keep your orthodontic practice growing.
Most orthodontists rely heavily on referrals from general dentists to feed their practice new patients, but the tide is shifting when it comes to how consumers (patients) are finding their orthodontists. Patients are taking the helm in finding the orthodontic practice that they want to use. How will you connect with those potential patients?
If your orthodontic practice management has not reached out to orthodontic practice consultants that are experts in orthodontic marketing, you are missing out on some key opportunities to grow your practice. There are over 3.5 billion searches every day on Google, and many of those users are looking for services.
Each month a dental practice including an orthodontic practice needs to replenish its patient base to the tune of 20-25 new patients a month. The attrition rate (the loss of patients) for orthodontists is about 20%. Bringing new patients in the door is vital to the health of your practice.
About 84% of the population agrees that a healthy smile is critical to their well-being. About a whopping 59% of patients surveyed said that they found orthodontic services online. Out of that 59% of patients, 81% reported that they read patient reviews before making an appointment.
What happens to that 59% of patients that cannot find your practice because you do not have a strong orthodontic marketing strategy in place? They go to your competition.
It is Okay If You Don’t Know Where to Start
You are focused on providing expert care. You do not have time to really consider what orthodontic marketing services are going to work for your practice. Orthodontic practice consultants can help. They will provide you with an honest assessment of what you are doing wrong and what you are doing right.
The right team can evaluate your practice and develop a winning strategy that will ensure that your practice can be found by those patients that are ready to get their treatments started. You can stay focused on providing the best in care.
Learn more about orthodontic marketing strategies and how they can help to grow your practice without you having to do any extra work.