Ways on How to Attract New Patients to Your Orthodontic Practice

Posted on March 24, 2023

As an orthodontist, you provide a valuable service that can truly transform someone’s life. But are you struggling to attract new patients to your practice? With competition in the industry on the rise, it’s important to have a solid plan in place for growing your patient base.

Orthodontic treatment is in high demand, but that doesn’t necessarily mean that patients will automatically flock to your practice over the others in your area. You need to be proactive in your marketing efforts and find ways to stand out from the crowd.

Attracting new patients to your orthodontic practice requires a mix of traditional marketing tactics and modern digital strategies. In this article, we’ll explore some of the best ways to promote your practice and increase your patient volume. Whether you’re a seasoned practitioner or just starting out, these tips will help you grow your business and reach new levels of success.

Understanding Your Target Audience

You need to identify the demographics of your potential patients, their needs and expectations, and the challenges they face when looking for an orthodontist. By knowing your audience, you can tailor your marketing messages, advertising strategies, and patient experience to meet their specific preferences and requirements.

This can help you establish a strong brand identity, build trust and loyalty, and stand out from the competition in the crowded market of orthodontic services.

Building a Strong Online Presence

In today’s digital age, having a strong online presence is crucial for any business to attract new customers, and orthodontic practices are no exception. By creating a website that is visually appealing, easy to navigate, and informative, you can showcase your expertise and services to potential patients.

Utilizing social media platforms such as Facebook and Instagram can also help you reach a wider audience and engage with current and potential patients. Moreover, maintaining positive online reviews and actively responding to any negative feedback can demonstrate excellent customer service and instill trust in potential patients.

Creating Compelling Content

By providing educational, informative, and engaging content on your website, blog, and social media platforms, you can establish yourself as an authority in the field of orthodontics and attract patients who are interested in learning more about the services you offer.

Compelling content can include before-and-after photos, patient testimonials, educational articles, and frequently asked questions about orthodontic treatment. By consistently creating high-quality content, you can position your practice as a trusted resource for potential patients and build a strong online presence.

Implementing a Referral Program

By implementing a referral program, you incentivize your existing patients to refer their families and friends to your practice. This can not only bring in new patients but also increase patient loyalty and satisfaction.

To create an effective referral program, you need to clearly communicate the details to your patients, offer rewards that are appealing, and track the referrals to ensure they are properly credited. With a successful referral program in place, you can attract new patients and grow your practice.

Hosting Events and Contests

One effective way to attract new patients to your orthodontic practice is by hosting events and contests. These can include open houses, seminars, and patient appreciation days.

By inviting the community to your practice, potential patients can have the opportunity to meet you and your staff, ask questions about treatments, and get a sense of the atmosphere of your practice. Contests, such as social media giveaways, can also increase engagement with your practice and draw in new patients.

These events and contests not only create buzz for your practice but also provide a fun and informative experience for those who will attend.

Providing Exceptional Customer Service

When patients feel valued and well taken care of, they are more likely to recommend your practice to their friends and family, which can lead to new clients.

Offering a pleasant and welcoming environment, responding promptly to patient inquiries, listening to their concerns, and going above and beyond to meet their needs can set your practice apart from others and create a reputation for excellence.

It is not only about providing quality treatment but also about ensuring a positive experience for your patients. In this way, word-of-mouth recommendations can work wonders for attracting new patients to your practice.

Offering Flexible Financing Options

Attracting new patients to your orthodontic practice can be challenging, but offering flexible financing options can be a game changer. Nowadays, many individuals have limited budgets, and orthodontic treatment is often considered an expensive luxury rather than a necessity.

By offering flexible financing options, such as payment plans, a sliding fee scale, or in-house financing, you can make your services more accessible and affordable to a wider range of individuals.

This can help you attract new patients who may have otherwise gone to a competitor or skipped treatment altogether. Promoting your financing options through various marketing channels can also help you increase awareness of your practice, establish trust, and boost your visibility among potential patients.

Tracking and Analyzing Your Results

In order to attract new patients to your orthodontic practice, it is essential to track and analyze your results. This involves using tools such as Google Analytics to monitor website traffic and see what marketing strategies are working best.

By analyzing the data, you can refine your marketing efforts and focus on the channels that are bringing in the most potential patients.

You can also track your patient satisfaction through surveys and feedback forms, which can help you improve your services and attract even more patients through positive word of mouth. Overall, regularly tracking and analyzing your results is crucial to the success of your orthodontic practice.

Getting Involved in the Community

Getting involved in the community is another great way to attract new patients to your orthodontic practice. Participating in local events and sponsoring activities can help you build relationships with potential patients and their families, as well as create positive brand recognition.

You can also set up a booth at health fairs and career days, which can be a great way to get your name out there and educate people about your practice.

By taking part in activities that benefit the community, you can demonstrate your commitment to improving the lives of others and create lasting connections that will help you attract more patients.


In conclusion, implementing the right strategies to attract new patients to your orthodontic practice can have a significant impact on your success. By focusing on building strong relationships, leveraging online marketing tools, and creating a patient-focused experience, you can stand out in a crowded market and drive growth for your practice. With these tips and the support of OrthoSynetics, you can take your orthodontic practice to the next level and achieve your business goals. Keep in touch with us today for more information.