One of the best marketing strategies for orthodontists is content marketing. According to Auto Grow, about 60% of writers consider inbound marketing one of their highest quality sources of leads. This involves the use of content to attract audiences and build authority. Here’s how you can beef up your orthodontic practice’s content marketing strategies.
Beef Up Your Social Media Content Strategy
Content marketing involves posting content on different platforms. The most common places where practices post content includes social media and websites. When posting content on social media, you need to remember the basics of social media marketing. For instance, you need to post regularly and consistently. A good idea would be to post once or twice daily.
Make sure that whatever you post is high-quality and helpful for your audience. The posts should also be engaging. The most common way to make your social media content engaging is to mix things up using pictures, video, and text. That will make your posts not only interesting but visually appealing as well. Also, when posting on social media, you should remember to make use of hashtags.
Don’t Be Afraid to Be Bold!
There are so many things that you can post on social media and your website. For instance, you can post photos and videos of your team in action. You can also post patient transformations, tips for orthodontic care, and office tours. This is a great way to capture the attention of potential patients and make them want to come to you. You should be creative with your posts. Don’t be afraid to use bright colors. This is a great way to make orthodontic treatment seem fun.
Consider Hiring a Writer
It can be tempting to create all your content on your own. While this might work, you won’t be getting the most out of content marketing. When created by someone with the skill and experience, content can be a powerful tool. This especially applies to written content. Writers know what to do with words and how to write compelling content, encouraging people to visit your practice. Working with an experienced writer can help to save you time, too, and it can be the start of a beautiful journey that will see you improve your website’s ranking and gain a loyal following.
These are some tips you can use to help you beef up your orthodontic practice’s content strategy. Are you looking for a team to help you create the best content and even marketing strategies for your practice? Get in touch with us today. We would love to help you out.