Operating an orthodontic practice can be challenging, even if you’ve been in the business for a long time. In this day and age, orthodontic advertising and marketing practices are critical to keeping your practice afloat. With the right content, you can attract the attention of prospective clients while retaining your existing patients. Remember, online content attracts customers who pay, refer, and stay. Below are ways you can create compelling content for online orthodontic advertising.
Make your orthodontic advertisement educational. You can choose an area that your patients have been inquiring about as your topic. You could also provide answers to common questions concerning your practice. It’s best to avoid jargon in this content. Instead, you should try to make the material as accessible and digestible as possible. Be clear and thorough!
Animations work wonders in product demos since they convey complex information quickly. Employ tailor-made animated videos to show how your orthodontic products or services work. This is a great way to keep site visitors engaged and entertained.
You can incorporate informational graphics such as GIFs, illustrations, screenshots, or even memes into your orthodontic advertising. This makes your content relatable and fun. For this type of service, it’s best to hire a professional graphic designer to ensure you produce the best content possible. An expert can help you create images and graphics that are easy to understand but still informative and appealing.
Offer Additional Content
Give your customers access to download catalogs, eBooks, worksheets, and templates on your website. You can make this content “exclusive” by asking users to input a username and password to access it. Or you can simply make it free for anybody. Either way, bonus content like this is a great way to help your website stand out.
Incorporate Search Tools
These days, most people look for health information via the Internet. According to The Guardian, 1 out of 20 Google searches is related to health. You can take advantage of this by incorporating an effective search tool on your website. This will allow patients to find exactly what they’re looking for.
Cross-Check Your Competitors
It pays to keep tabs on your competitors. Take a look at what the other orthodontic practices in your area are doing with their web content and note how it’s working (or not working) for them. Then use this data to tailor your own advertising material.
Create Short Videos
Videos are one of the most consumable content forms. Due to their comprehensive coverage, they are adequate for conveying a message to your target groups. Create a quick video that captures the essence of your orthodontic practice. Post your videos on all social media platforms or pay for a television advertisement for broader coverage.
Without patients, your orthodontic practice won’t survive. Creating effective online content attracts more customers and retains the existing ones. Content creation requires proper planning to meet the customers’ demands. Reach out to Orthosynetics today for more information on content creation for your orthodontic advertising needs.