According to a report by Cardinal Digital Marketing – an orthodontic marketing company -, there are over 2.9 million Google searches for an orthodontist each year in the U.S. Orthodontic marketing companies report that 25% of orthodontic patients are actually adults who are interested in the corrective dental services of an orthodontist. How then can an orthodontic practice leverage marketing strategies to protect its revenue? This article highlights some of the strategies you can employ.
Hiring an Orthodontic Marketing Company
An orthodontic marketing company has the insights required to understand the orthodontic industry and would be able to advise on the best areas to concentrate your marketing efforts on, to attract and retain your customers and revenue. They would be able to create customized strategies to create and maintain an online presence as well as ensure that brand awareness is created with target customers. Such strategies would include the use of targeted search engine optimization(SEO), to attract prospective customers to your website, ensuring your website is professional and up to date, and creating and maintaining a professional social media presence through popular channels such as Linkedin, Facebook, and Twitter. The online presence will also enable you to manage the relationship with your patients.
Creating networks with other dentists and orthodontists in your area may be a marketing avenue for your services and practice. When a patient visits their practice, they can recommend your services, especially where referrals are needed. However, creating and maintaining these relationships also requires dedication and consistency on your part, so as to contribute to the well-being of the network and build solid partnerships. Sharing knowledge and attending network events help cultivate these professional relationships.
Providing certain incentives such as discounts and free consultations, could help market your orthodontic practice to prospective customers. It would allow them to come into your practice and experience firsthand what you have to offer. When your services are well delivered, are providing a solution, and are adding value to their lives, they will find a reason to come back as a paying customer as well as to recommend you to their own network.
The use of marketing for orthodontic practices is crucial to their survival in a competitive market space. It is therefore imperative for them to make use of strategies such as those outlined in this article to create and protect their business. If you are interested in learning more about how you can upscale your marketing strategy, contact us today!