How to Make Your Orthodontic Business More Competitive

Posted on March 5, 2024

It’s a simple fact that most people like having straight teeth. That’s why it stands to reason that there are a sizable number of orthodontists practicing in America. According to IBISWorld, as of 2023, there were 15,817 of them. If you’re an orthodontist yourself, you want to make your business stand out and be more competitive. Here are several ways you can improve your orthodontic marketing plan.

Use Social Media to Your Advantage

There are billions of people on social media apps like Instagram and TikTok, and both of them are heavily video-driven. What better way to show what you can do for your patients than to show the results of your expertise in things like braces and Invisalign? People will be able to interact with the video and that can do wonders for your exposure. If you interact back with your followers, that can help too, since they will feel like they know you before even coming to your office.

Use Online Ads

Here’s another aspect of orthodontic marketing that you might not have considered. You can run ads on sites like Facebook where you can target certain demographics. Perhaps you would want to have them shown to moms who have tween to teen children who would benefit from orthodontics. Google Business is another amazing resource that you shouldn’t underestimate.

Have Informative Posts on Your Website

You can put a lot more on your website than just the services you offer, your bio, and the hours that you’re open. A great thing would be to have a blog that can both be informative and also have certain keywords in it that would make Google a lot more likely to show your site in search results.

You can couple great marketing with great service. While you want to drive people to come visit your practice, you need to show them why they should be doing repeat business or that they should recommend their family members and friends. By combining all of these methods, you will have a flourishing practice.

Are you still interested in learning more about how to help your practice stand out? We’re an orthodontic marketing firm that does everything from brand development to graphic design and social media. Don’t hesitate to reach out to OrthoSynetics to learn more about what we can offer you!