About 76% of people surveyed report that they are going to check out a business or provider’s website before they make a buying decision. What does that mean for your orthodontic practice? It means that people need to be able to find you online. Website development, strong SEO, and an online presence are all critical in today’s market to ensure you are able to consistently grow your practice.
Your Monthly Goal
A well-marketed orthodontic practice should acquire about 20 to 25 new patients each month. You will need to have at least 15 new patients a month to keep the doors open. Marketing your orthodontic practice is highly dependent on making it easy for potential patients to find you. Website development will provide you with the location that online users find you, and SEO is how you get potential new patients to your website.
About 68% of experiences online begin with search engines. Getting search engines to recognize your website as a solution for a search relies heavily on the content on your website. This content can be tailored for optimal search engine results. Search engine optimization (SEO) is what gets the attention of Google, Bing, etc., and drives traffic (potential patients) to your website where you can “make the sale of services”.
Website Development and SEO
Ideally, your website will be developed and designed to make the most of SEO content and enhance users’ experience. Website development and design combined with expert SEO is a must to gain the attention of your potential new patients, engage those leads, and ultimately convert the leads into patients.
Engaging SEO is often your potential patient’s first impression of your practice. It can help them to make informed decisions about scheduling that first appointment. The right team of marketing specialists can generate SEO content that will get the attention of search engines while engaging your audience.
If your marketing plans are not working out the way you hoped, it may be time to investigate a better way to get results. SEO generated by a team of experts can be a game-changer for your marketing attempts and ultimately the growth of your practice.