Over the years, marketing has moved more and more toward digital platforms. Many orthodontists continue to adopt different marketing strategies to enhance their leads and sales, both online and offline. With the high increase in competition for the target market, orthodontists have become more innovative to ensure that their strategies bore the expected results.
According to PBHS, about 77% of prospective patients do their research through search engines online. Therefore, any modern-day business that does not keep up with the transition in marketing risks a breakdown with its competitors. Even so, the changes are many and come with lots of information online regarding the marketing strategies, which makes it harder to identify true or false information.
To help you out, we have debunked some of the marketing strategy myths in the orthodontist’s business.
Small Orthodontists Business Should Not Invest in Marketing
Small orthodontist offices do not have the same resources as larger companies. However, this should not limit your practice from making financial investments in marketing to accelerate sales. Even though a small practice would require quite a different marketing approach, not investing in marketing would be a huge setback for the entity. While you will certainly need a budget, you’ll need marketing if you want to grow.
Direct Mail is Outdated
More than half of marketers consider the direct market as a better strategy over other types of offline approaches. About 60% of orthodontist marketers agree that incorporating digital marketing helps increase their website traffic, leads, and conversions. As a result, the overall return on the marketing investment is met. Therefore, direct marketing complements any other strategy invested in by marketers. Furthermore, B2C businesses, including orthodontists, continue to apply a direct mail marketing strategy in driving e-commerce traffic using personalized content.
Anyone Can Achieve Marketing Goals
This is not true. Many businesses are struggling to get to the target market merely because of their bad marketing strategies. Achieving marketing goals requires a lot of dedication, time, and financial investment. It is easy to rely on cheap options but those who pay the price will reap the most results.
Marketing Offers Quick Results
If you have invested in a marketing strategy and expect immediate results, then you may be disappointed. It requires patience to see the success of your marketing strategies. You may go weeks without seeing the fruits of your labor, but it doesn’t mean you failed. It can take several visits by the customer to your website for them to buy what you sell. Consumers today are picky, and you have to wait for them to come to you.
Do not be intimidated by the idea of waiting for results after a few weeks of investment in marketing strategies. Have some patience. Invest, give it time, and enjoy the results of your marketing strategies. If you are struggling to make your marketing strategies work effectively, contact Orthosynetics! We can help you reach your target audience and grow your practice.