There isn’t a practice around today that can’t benefit from using social media to grow its outreach. This is what all good practices know, and it’s exactly why so many people are interested in learning about how to use social media to expand further. Today, we want to look at orthodontic advertising on social media to see how these websites can be used to gain more followers and grow your business.
Patients Like to Interact With Practices Online
Believe it or not, patients report that they like to interact with their orthodontic practices on social media. A full 71% of customers stated that they like to engage with brands on social media, according to PBHS. That is a huge number of people who say that a positive experience online with a medical or dental practice, company, or online shop may lead to them recommending that same practice to friends and family. When practices hear about this, they are often over the moon and want to do everything that they can to reach the patients that want to hear from them.
Lean on Video
Today, people expect a lot of video content on any social media page that they might visit. They enjoy watching videos, and it’s often the case that they want to see how a certain practice puts together videos so they can decide how to react to the messaging that comes out of that practice. If you have the capacity to put up videos on your social media pages, you should do so. Make them fun and informative at the same time. People like it when you reach out to them in a way that they can relate to on a personal level.
Offer Live Chat
It’s best to have someone monitoring your social media pages at all times. This is useful because you can engage in live chats with patients and potential patients. Anything that you can do to keep people engaged and interested in what you have to offer is a great step in the right direction. This does mean that you need to hire a social media manager, but you can certainly do so at an affordable rate and get a lot of value out of that hire. You will soon see that it is certainly worth your time to get such a person working on your team to help build your brand.
If you’re an orthodontic practitioner and you’re wondering how you can get more followers on your social media pages, look no further than OSI. We can help you with your orthodontic advertising and social media strategies! Contact us today for more information about our services and how we can help.