Posted on December 16, 2020
The right orthodontic marketing services are a necessity for any practice. Unfortunately, many orthodontic practices fall short when it comes to their marketing strategy. To get the most out of marketing for orthodontics, you have to work with a team that specializes in this type of marketing.
If you are like most orthodontists, a large number of new patients are referrals from general dentists or current patients that enjoyed your services. But what about the patients that are out there looking for an orthodontist on their own?
About 77% of patients will use online search engines to read reviews and shop for an orthodontist before they make a decision. The goal of marketing strategies for orthodontics is to get the attention of those potential patients that are searching for service with online marketing for orthodontist practices. These experts use a range of SEO-driven marketing tactics to gain the attention of these web users. A great marketing strategy can be the difference between gaining a new patient and losing out to a competitor.
Trying to do this on your own can take away valuable time and resources that your practice might not have. It’s important to stick to what you’re good at: offering the best orthodontic services to your patients. Relying on the pros will help grow your business without sacrificing other aspects of your trade.
It’s important to hire a marketing agency that is well-versed in what it takes to develop winning marketing strategies for orthodontists and other dental practices. Not only will they drive traffic to your site through engaging SEO, but they will also help your practice become an authority in the field. This is done through focused, engaging content that is fact-based. Most of this information should be found directly on your site through good web copy and a reliable blog. If you don’t have one, your marketer can set it up. This engaging, shareable content will make a big difference when it comes to getting noticed online. Eventually, it will help drive traffic to your office and help grow your business.
Orthodontic marketing services are not something you want to leave up to the novice. The growth and success of your practice rely heavily on your marketing team. Choose the right team that will help you reach your practice goals with the experience of Orthosynetics.