It is no secret that social media plays an integral role in marketing today. But, with the recent surge of orthodontic practices advertising on social media, there has been a lot of confusion about how to do it right. Here are the dos and don’ts of social media advertising for your orthodontic practice.
1. Do Set Up Your Accounts Properly
Social media pages for your practice should be set up in the name of your orthodontic practice. This will prevent confusion with other pages using similar handles or names.
Another important aspect is to set up social media profiles according to the guidelines of each individual network. For example, Facebook requires pages to use a business name, while Twitter requires the handle to be a username. This will help your page rank higher in search results and prevent impersonation.
2. Do Create Targeted Ads
Advertising on social media is a great way to boost engagement with your current patients as well as attract new prospects into your practice that fall within your target market. Targeting your ads toward your target market will allow you to keep your ad costs down and increase ROI.
Many companies offer the option of targeting specific audiences based on language, demographics, geographic location, and interests. You can even target people who have already visited your website or app, even if they aren’t current patients! This is a great way to personalize your ad further and increase engagement.
3. Do Use Video
Studies show that businesses that use video grow revenue 49% faster than those that don’t. Video allows you to humanize your practice and show prospects what it would be like to work with you.
These days, people expect more than just text on a screen. Video is becoming the preferred means of visual communication and engagement.
4. Don’t Make Your Posts Too Sales-Y
People are also annoyed by overly promotional social media pages. All of your posts as a business should not be advertisements. Mixing in posts about your personal life, practice information, and general interest content is a great way to engage with your followers and avoid spamming them.
5. Don’t Ignore Comments On Your Page
Social media channels like Facebook and Twitter allow viewers to leave comments on your posts. It is important to check these and respond to them as soon as possible. Responding to comments on your posts will show your viewers that you care about what they have to say and will encourage more people to comment.
According to Doctor Login, it is estimated that more than two-thirds of social media users use social media to learn more about physicians, hospitals, and medical news. Social media presents a huge opportunity for orthodontic practices to engage with their current patients and attract new ones. By following the above dos and don’ts of social media advertising and working with orthodontic advertising services, you can boost your ad performance while avoiding common mistakes other businesses are making.