The Importance of Marketing Your Orthodontic Practice

Posted on August 24, 2020

You worked hard to get through dental school — and even harder to become an orthodontist with your own practice. You learned a lot, but one thing that was rarely covered (if at all) involved marketing your orthodontic practice. How do you bring in new patients to your practice, other than obtaining referrals from general dentists?

There is not a lot of information about marketing your orthodontic practice that is readily available. What do you do? You turn to the experts.

The Business of Orthodontics

To be a successful orthodontist, it is not enough to be an expert in your field. There is a business end to things that also needs a great deal of attention. Marketing is one of those areas that fall under the business end of your practice — and it is critical to the success of your practice.

Unfortunately, orthodontic marketing is not a readily available service if you do not know where to look. There are many marketing agencies, but only a handful have the special skill set for marketing your orthodontic practice effectively. But there are agencies that specialize in creating a winning marketing strategy for your practice.

With the right support from a marketing agency that understands the unique needs of marketing your orthodontic practice, you can focus on patient care and worry less about promoting your business.

Strategies that Work

Marketing strategies for orthodontics have to be customized to the specific practice. What makes your practice better than the other practices in the area? What are your specialty services? What experience do you bring to the table? Who is your target audience? All things need to be considered when developing a marketing strategy for orthodontics.

Google, one of the largest search engines in the world, estimates that they process about 3.2 billion search requests every day. Many of those searches are related to product lookups and are searching for services, including oral health care.

About 92% of adults in the U.S. have stated that they look for services using their smartphone online. A whopping 57% of dental patients have said that they found their dentist by searching online. Online marketing for orthodontist practices developed by a team that specializes in orthodontic marketing is what will help drive patients to your business.

Don’t Miss the Opportunity

Online marketing is the quickest, most efficient way of reaching a wide range of target audience members. As you read this, patients are looking for an orthodontist to help improve their smile. Now is the time to connect with the marketing agency that can connect new patients to your practice.