Many orthodontists seldom think about orthodontic marketing, since it’s often the last of their priorities. But in a contemporary, digital, post-pandemic world, the potential benefits of an optimized orthodontic marketing strategy are significant. Leveraging several orthodontic marketing strategies to increase visibility could help gain new patients and foster loyalty in existing ones. If you’re looking to boost your orthodontic practice through smart marketing strategies, below are a couple of tips to consider.
Understand Customer Pain Points
Understanding who you’re marketing to and how you can assist them in solving their problems is the first step in developing an effective orthodontic marketing strategy. Find out what irritates your demographic the most when obtaining orthodontic treatment. This knowledge will serve as the foundation for your marketing messaging. Therefore, it’s critical to get it properly.
Focus on Branding
Branding encompasses everything from your brand name to your logo. It tells the story of your practice and helps you stand out among a sea of orthodontists. Your brand will develop over time. What matters is that your brand is prominently displayed. Maintain consistency across all communication channels and ensure that your beliefs are reflected in every engagement with the general populace.
Modernize Your Website
Because technology evolves rapidly, most marketing professionals advise revamping your website every five years. Ensure that you develop your website so potential patients can quickly explore it and learn about your services. A full overview of services, as well as images that represent your business and emphasize the orthodontic professionals performing them, should be included on your website.
Optimize for SEO
Your website has the potential to be and should be your primary source of new patients. The importance of SEO (search engine optimization) in achieving this goal cannot be overstated. Working on putting your practice on the top page of search results is part of SEO optimization. According to Pew Research, 80% of internet users have looked up a health-related issue online. If your site has SEO-optimized relevant material, it will work as a lead generator for new potential patients, especially when searching for an orthodontic-related topic. The better your site ranking, the more visits you’ll get to your website, and the more chances you’ll have of converting them into new patients.
Host Online Giveaways
Hosting an online giveaway is another strategy to increase engagement. Everyone enjoys the possibility of winning something for nothing, which may help your practice garner attention. Simple orthodontic promotions like these are simple and inexpensive, but they generate a lot of interest.
Adopting the above tips into a formal marketing strategy for your orthodontic practice could greatly improve your outreach and number of patients. Do you need marketing for your orthodontic practice? Reach out to OrthoSynetics today to get started with our services!