Posted on October 21, 2021
Driving traffic to your website is great, converting those visitors to patients is even better. How do you get visitors to take the plunge and make appointments? The right orthodontic marketing company can help that happen.
There are a few key things you should be doing to not only attract your target audience but to get them to pull the trigger and make the appointment. According to Doctor.com, about 56% of patients will narrow their options down to three sources before they make a decision.
An orthodontic marketing company will tell you that your practice is a business and the same tools that any “sales” industry uses can be modified to get you results. For example, what is your pre-selling strategy?
What do you want the prospective patient to know about your orthodontic practice that is going to make you stand out among other practices in your area? How will you convey that information? Videos are powerful tools for pre-selling. A videoed procedure or a direct sell video explaining procedures can raise conversion rates.
What other patients say about your practice matters. Ensure your site includes testimonials. It is also a worthy investment to invest in reputation management online. A good review can be powerful. Unfortunately, a bad review may have more power. Reputation management can help ensure your practice has a shining reputation.
Providing easy-to-use tools to make scheduling easy can help to ramp up your conversions. User experience on your website plays a big role in whether a visitor will become a patient. Ease of use and convenience are essential in scheduling.
Adding a patient portal, an app, and other useful tools can help to entice new patients and increase established patient satisfaction levels.
Give the user several opportunities to make the appointment by asking for it through content, pop-ups, and follow-up emails. Asking for an appointment can be just what a prospective patient needs to hear to make the appointment.
Choose an orthodontic marketing company that has the experience to manage your marketing and improve your conversions. One of the biggest mistakes you can make is to choose a marketing firm that does not specialize in orthodontics.