What’s Causing My Orthodontic Website’s High Bounce Rate?

Posted on November 30, 2022

When it comes to owning and operating a successful orthodontic practice, providing good care to your patients is just the beginning. If you’re thinking that patients visit your website just to check on your office hours or look up the office phone number, think again.

According to PBHS, today’s web-savvy patients, 76% overall, use their provider’s site as the main source of information when researching their needs. This means that good website design and content are more important than ever. If you want to improve your bounce rate, you’ll likely need to upgrade your overall website design. In this blog post, we’ll take a look at a few elements that could contribute to your website’s high bounce rate.

Slow Loading Speed

If it takes forever for your site to load, visitors aren’t likely to stick around. One of the easiest ways to improve the user experience of your site is to ensure that your site loads quickly and navigates from page to page with ease. It’s easy to test your website speed, which is a task that should be performed on a regular basis. If your site’s speed is subpar, you’ll want to upgrade your loading speeds without delay.

Outdated or Uninteresting Content

If someone visits a site and finds that the content is boring or the site hasn’t been updated in years, it’s unlikely that they’ll stick around. Providing captivating content is an effective way to keep people on your page and also keep them coming back for more information. Consistent, engaging content is as important as good overall website design. Don’t be afraid to ask patients for their feedback and find out what they’d like to see more of on your practice’s site.

Your Site Isn’t Optimized for Mobile Users

More and more people are accessing the web through their mobile devices. If your site isn’t optimized for mobile users, it’s likely that you won’t get the engagement that you want. Optimizing for mobile is a lot easier now than it has been in the past, and again, any worthwhile website design scheme will include a robust mobile component. Having great engaging content isn’t enough if your site visitors can’t access your page in a productive manner. Don’t let this oversight harm the overall efficacy of your orthodontist practice website.

If you’re ready to give your overall website design a boost and increase your conversion metrics, give OSI a call today to learn more about how a great website can help the growth of your practice. We look forward to upgrading your website!