The Importance of Google for Your Orthodontic Practice

Posted on January 3, 2023

According to Internet Live Stats, more than 3.5 billion searches are processed each day on Google. Working with an orthodontic marketing company can help you make the most of any relevant search queries happening in your local area. SEO is important for an orthodontic practice that’s ready to take its business to the next level. Google is so important because being first in search results can have a significant impact on new patient outreach. Let’s take a closer look.

Many People Rely on Google to Help Them Find an Orthodontist

Google has become a shorthand for any type of internet query, and search results can make a huge difference in whether or not prospective patients are shown your practice in their search results. A number one ranking can bring in a substantial number of new patients if you have a robust marketing strategy in place. Working with an orthodontic marketing company is one way to maximize your digital marketing efforts and still be able to focus on your practice.

When Your Google Business Profile Stands Out, So Does Your Practice

By claiming your business profile you are setting your practice apart from the competition. These profiles are pivotal when it comes to local business searches. It’s important to take the time to keep your profile updated and interesting. Uploading photos is an effective way to enhance your profile and pique the interest of prospective patients. Even if you aren’t familiar with digital marketing, taking this simple step can have a positive impact on your practice.

Google Reviews Can Impact Your Level of Growth

Online reviews can be a bit of a touchy subject, but it’s important to monitor and respond to any reviews of your orthodontic practice. It’s especially important to respond to negative reviews, even when you feel they are unwarranted. Your responses will show that your practice is engaged with its patients and that you are able to handle less than complimentary feedback. Encourage your current patients to leave reviews by sharing a link to your Google profile.

Is it time for your practice to start working with an orthodontic marketing company? Contact us today and let’s get started working together to ensure your digital marketing success. Orthodontic practices require nearly constant marketing efforts to maintain a sufficient number of patients. We can help you achieve your practice growth goals!