Prospective clients search online to get answers to their orthodontic questions. According to AHA.org, over 75% of them research provider websites before coming in.
This highlights why it’s more important than ever to develop a robust online presence. Taking this step will grow your client base and increase your earning potential.
Ready to surpass your competitors in the orthodontic field? Orthodontic marketing will turn you into a trusted authority in your area.
What is Orthodontic Marketing?
Orthodontic marketing uses online tools to boost your ROI. Experts leverage these mediums to help dental professionals reach their target markets. It’s essentially word-of-mouth advertising but with a digital element.
Orthodontic marketing will help your business reach customers searching for your services. These techniques help:
- Teach patients about the benefits of your services
- Provide clients (potential and existing) with relevant and interesting content
- Give them a place to get answers to their orthodontic questions
Benefits of Orthodontics Marketing
Orthodontic marketing helps raise awareness of your practice and the services you offer. Everyone is on the internet nowadays, so you must go to where your clients are to remain relevant. Social media and other orthodontic marketing tools will also increase your practice’s visibility.
Boost search engine rank:
Websites that rank on the first page of search engines get over 50% of the clicks. Marketing techniques, like informative content on your blog, will help your website rank higher. When patients find the answers they’re looking for on your site, chances are they’ll make an appointment too.
Increase revenues and sales
When doing research, information found online influences purchasing decisions. Having an active, positive web presence will increase your brand awareness. As your reputation builds, you’ll convert your traffic into more sales.
3 Simple Orthodontic Marketing Tips
Orthodontic marketing practices will help your practice grow. Here are some tips you can integrate into your marketing strategy right now:
- Talk about the health benefits your patients get from your service
- Put a before-and-after section on your website
- Embrace client testimonials and place them on your website and social media pages
Orthodontic marketing gets your brand in front of people looking for your services. This increased brand awareness will boost business sales and success. Contact us today to learn how we can help grow your practice.