Blog

How to Make Your Website More Attractive to Potential Clients

Posted on January 17, 2023

The modern business world revolves heavily around proper website design and intelligent content management. It’s critical to ensure that you get your website right and make it attractive and engaging for your potential customers. Doing so can ensure that you draw in more clients and convert more leads into actual sales, which will help make… Read more »


Word of Mouth vs. Online Advertising: Which is More Effective?

Posted on January 16, 2023

Advertising is key to getting more patients to walk through the doors of your orthodontic practice. After all, how will people know you exist if they don’t hear about you? You have to invest in orthodontic advertising. If you’re just starting, you may wonder whether word of mouth or online advertising is more worth your… Read more »


The Importance of Google for Your Orthodontic Practice

Posted on January 3, 2023

According to Internet Live Stats, more than 3.5 billion searches are processed each day on Google. Working with an orthodontic marketing company can help you make the most of any relevant search queries happening in your local area. SEO is important for an orthodontic practice that’s ready to take its business to the next level…. Read more »


Do People Do Research Before Finding a Healthcare Provider?

Posted on December 27, 2022

There was a time when people visited the first orthodontist they could find, but not anymore. According to The Diamond Group, 48% of internet users conducted at least two weeks of research before deciding to schedule an appointment. Here’s what you should know about the research patients do before they schedule orthodontic consulting. Save Time… Read more »


Why You Want to Ensure Your Good Reviews Are Being Seen

Posted on December 19, 2022

If you’re an orthodontist, online marketing is the key to success. According to Spectrio, it’s no secret that 77% of patients use online reviews when searching for a new healthcare provider. So you must ensure the public can see your great reviews. That way, potential patients can get an accurate picture of the kind of… Read more »


How Can My Orthodontist’s Office Manage Our Revenue Cycle?

Posted on December 2, 2022

They teach you a lot of things in dental school, but financial analysis is not always one of them. If it was as simple as comparing what money comes in, to what is going out, anyone could manage their own financial analysis for any business, including orthodontic practice. Unfortunately, it is not quite that simple…. Read more »


3 Easy Ways to Improve Your Orthodontic Office’s SERPs

Posted on December 1, 2022

Did you know, according to Cardinal Digital Marketing, that in the US there are nearly 3 million Google searches for orthodontists every year? This means that it’s more important than ever for you to have robust Search Engine Results Page (SERP) results. You want your website to appear as close as possible to the top… Read more »


What’s Causing My Orthodontic Website’s High Bounce Rate?

Posted on November 30, 2022

When it comes to owning and operating a successful orthodontic practice, providing good care to your patients is just the beginning. If you’re thinking that patients visit your website just to check on your office hours or look up the office phone number, think again. According to PBHS, today’s web-savvy patients, 76% overall, use their… Read more »


Social Media 101: How to Get More Followers for Your Orthodontic Practice

Posted on October 28, 2022

There isn’t a practice around today that can’t benefit from using social media to grow its outreach. This is what all good practices know, and it’s exactly why so many people are interested in learning about how to use social media to expand further. Today, we want to look at orthodontic advertising on social media… Read more »


How Can I Monitor My Orthodontic Practice’s Reviews?

Posted on October 28, 2022

Online marketing for orthodontist practices is essential to success. After all, 80% of those on social media use their platforms to research and review medical news and professionals, according to DoctorLogic. So how can you make sure your orthodontic practice’s online presence is top-notch? The secret is monitoring your online reviews! Here are some tips… Read more »