Blog

Orthodontic Brand Development Mistakes You Don’t Want to Make

Posted on September 28, 2022

Brand is a very important element of running an orthodontic practice. Without a proper branding strategy, you risk presenting your business to customers without a clear vision of who you are. This can compromise how you connect with your target audience. Nowadays, both physical and online branding is quite important. According to NCBI, 73% of… Read more »


How to Create Effective Online Content for Orthodontic Advertising

Posted on August 31, 2022

Operating an orthodontic practice can be challenging, even if you’ve been in the business for a long time. In this day and age, orthodontic advertising and marketing practices are critical to keeping your practice afloat. With the right content, you can attract the attention of prospective clients while retaining your existing patients. Remember, online content… Read more »


Don’t Rely on Old Strategies for Orthodontics Office Marketing

Posted on August 26, 2022

As an orthodontist, you’re probably aware of the importance of marketing strategies for growing your practice. This can be a difficult endeavor for many orthodontists who don’t consider themselves particularly savvy in the marketing realm. Here are some orthodontic office marketing strategies that, if implemented properly, can help transform your practice and draw in more… Read more »


Why Orthodontic Website Design Needs SEO Features

Posted on August 23, 2022

According to BrightEdge, most online interactions (68%) begin with a search engine. That’s why it’s so important for businesses to have a strong presence on search engines like Google. Your website needs to be optimized for these search engines to boost your brand recognition and reputation. Here are five reasons why search engine optimization (SEO)… Read more »


Top Tips for Orthodontic Marketing Strategies

Posted on August 1, 2022

If you run an orthodontic practice, you know that marketing is crucial to your business’s success. However, if you are new, you probably want to build up your practice as quickly and cost-effectively as possible. As such, it’s paramount to develop marketing strategies for orthodontists to help your patients connect with you and potential new… Read more »


What Can an Ortho Consulting Group Do for You?

Posted on August 1, 2022

While orthodontic services remain more important than ever, it’s still important for your practice to stay competitive. One way to achieve this is by working with an ortho consulting group. If you’re wondering what an ortho consulting group can do for your practice, read on to find out. Better Management of Your Practice Running a… Read more »


Why You Should Invest in Orthodontic Advertising Services

Posted on July 20, 2022

If you’re the proud owner of an orthodontic practice, using orthodontic advertising services can help boost the success of your practice even further. The best orthodontic advertising services can help you stay ahead of the competition while expanding your reach to attract more patients that need your services. Let’s look at the top three reasons… Read more »


Why Your Orthodontic Practice Needs to Perform Market Research

Posted on June 27, 2022

Marketing is one of the most overlooked areas of running an orthodontic practice. Unfortunately, it’s also one of the most important. There are lots of orthodontic practices for patients to choose from, so even if you don’t realize it, you are in a competition. Nowadays, patients use the internet to look for health providers, and… Read more »


Tips for Orthodontic Marketing in 2022

Posted on June 22, 2022

Many orthodontists seldom think about orthodontic marketing, since it’s often the last of their priorities. But in a contemporary, digital, post-pandemic world, the potential benefits of an optimized orthodontic marketing strategy are significant. Leveraging several orthodontic marketing strategies to increase visibility could help gain new patients and foster loyalty in existing ones. If you’re looking… Read more »


Why Website Development Is Important for Orthodontists

Posted on June 17, 2022

In orthodontics, websites are essential to the profession. They are the public face of your company’s brand and must be developed to reflect your identity while also assisting you in achieving your business objectives. Below are reasons why website development is important for orthodontists. It Influences First Impression Your website is frequently the first point… Read more »