Blog

Do People Do Research Before Finding a Healthcare Provider?

Posted on December 27, 2022

There was a time when people visited the first orthodontist they could find, but not anymore. According to The Diamond Group, 48% of internet users conducted at least two weeks of research before deciding to schedule an appointment. Here’s what you should know about the research patients do before they schedule orthodontic consulting. Save Time… Read more »


Why You Want to Ensure Your Good Reviews Are Being Seen

Posted on December 19, 2022

If you’re an orthodontist, online marketing is the key to success. According to Spectrio, it’s no secret that 77% of patients use online reviews when searching for a new healthcare provider. So you must ensure the public can see your great reviews. That way, potential patients can get an accurate picture of the kind of… Read more »


How Can My Orthodontist’s Office Manage Our Revenue Cycle?

Posted on December 2, 2022

They teach you a lot of things in dental school, but financial analysis is not always one of them. If it was as simple as comparing what money comes in, to what is going out, anyone could manage their own financial analysis for any business, including orthodontic practice. Unfortunately, it is not quite that simple…. Read more »


3 Easy Ways to Improve Your Orthodontic Office’s SERPs

Posted on December 1, 2022

Did you know, according to Cardinal Digital Marketing, that in the US there are nearly 3 million Google searches for orthodontists every year? This means that it’s more important than ever for you to have robust Search Engine Results Page (SERP) results. You want your website to appear as close as possible to the top… Read more »


What’s Causing My Orthodontic Website’s High Bounce Rate?

Posted on November 30, 2022

When it comes to owning and operating a successful orthodontic practice, providing good care to your patients is just the beginning. If you’re thinking that patients visit your website just to check on your office hours or look up the office phone number, think again. According to PBHS, today’s web-savvy patients, 76% overall, use their… Read more »


Social Media 101: How to Get More Followers for Your Orthodontic Practice

Posted on October 28, 2022

There isn’t a practice around today that can’t benefit from using social media to grow its outreach. This is what all good practices know, and it’s exactly why so many people are interested in learning about how to use social media to expand further. Today, we want to look at orthodontic advertising on social media… Read more »


How Can I Monitor My Orthodontic Practice’s Reviews?

Posted on October 28, 2022

Online marketing for orthodontist practices is essential to success. After all, 80% of those on social media use their platforms to research and review medical news and professionals, according to DoctorLogic. So how can you make sure your orthodontic practice’s online presence is top-notch? The secret is monitoring your online reviews! Here are some tips… Read more »


3 Ways Orthodontic Consultants Can Help You Grow Your Practice

Posted on October 27, 2022

The vast majority of people consult the Internet when they have a medical question. Pew Research conducted a study and determined that 80% of people admit that they first go to the Internet when they have a medical question that they aren’t certain about. That is a large pool of people searching the Internet looking… Read more »


How to Boost Your Orthodontic Content Marketing Strategy

Posted on October 3, 2022

One of the best marketing strategies for orthodontists is content marketing. According to Auto Grow, about 60% of writers consider inbound marketing one of their highest quality sources of leads. This involves the use of content to attract audiences and build authority. Here’s how you can beef up your orthodontic practice’s content marketing strategies. Beef… Read more »


3 Signs Your Orthodontic Website Needs a Refresh

Posted on September 28, 2022

As an orthodontist, one of your most powerful tools is your website. Did you know that according to Data Reportal, about 48% of internet users research for about two weeks before scheduling an appointment? Having a professionally developed, SEO-optimized website can place your practice in front of potential patients and convince them to come to… Read more »