Posted on February 12, 2021
When you’re an orthodontist that owns a quality practice, you may wonder how you get new patients without direct advertising. Not only can marketing budgets quickly balloon to astronomical heights, but you really should consider where you want your name out there. You could easily have your face, phone number, and practice information on a… Read more »
Posted on January 29, 2021
When there is an economic depression or other financial issues occurring throughout the country, your orthodontic practice can suffer financially. You want to make sure you have the right orthodontic practice management tools to keep your clinic running strong. After all, it’s vital that you’re making sure to continue garnering customer retention and new leads,… Read more »
Posted on January 26, 2021
When you have an orthodontic practice, you don’t always have a steady flow of revenue. That is why it’s worth it to get help marketing your orthodontic practice in the first place. Orthodontic practice consultants can come in handy to bring the right attention to your website and practice. Do you need to consider marketing… Read more »
Posted on January 21, 2021
If your orthodontics practice is suffering due to a lack of patients, you’re not alone. Patient visits have dropped drastically nationwide predominantly due to the pandemic. However, there are several steps that you can take to improve your practice and get patients back in your chairs safely. Here’s what they are: Communicate with Patients Communication… Read more »
Posted on December 23, 2020
Having an orthodontics practice is much like having any other business, but a bit more personal. While other service providers are cutting lawns or providing wedding services, you are focused on helping people achieve their best smiles (aesthetics) or correcting overbites and malocclusion (health). You must literally know your customers inside and out to achieve… Read more »
Posted on December 22, 2020
The American Dental Association estimates that there are 10,648 practicing orthodontists in the U.S. This figure translates to approximately 3.27 specialists for every 100,000 Americans. As an orthodontist, you may take pride in giving your patients brighter smiles through effective teeth straightening. Unfortunately, most practices struggle with orthodontic collections. Ideally, you complete an orthodontic treatment,… Read more »
Posted on December 16, 2020
The right orthodontic marketing services are a necessity for any practice. Unfortunately, many orthodontic practices fall short when it comes to their marketing strategy. To get the most out of marketing for orthodontics, you have to work with a team that specializes in this type of marketing. Why Experts Should Market Your Orthodontic Practice If… Read more »
Posted on November 17, 2020
If ROI was a game, it’d be chess. Why? Because chess involves strategy, planning, and most of all, patience. The formula for measuring ROI is simple: Divide your annual return by your original out-of-pocket expenses. There it is! With that one little calculation, you’ve got your ROI wrapped up in a beautiful percentage. So, why… Read more »
Posted on November 16, 2020
This week, we’re dropping a few pearls of wisdom on you when it comes to success in the rest of 2020 and beyond. The key to making it happen is to be authentic and to let your patients and prospective patients get to know the real you. Your brand voice is conveyed through language, color,… Read more »
Posted on November 15, 2020
The current global pandemic is giving many business owners a rough time in terms of keeping and maintaining their cash flow. Seemingly no one is immune unless your business was digital to begin with, as everyone must abide by local, state, and Federal orders to keep people safe. Countless adjustments have had to be made,… Read more »