Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great … Continued
Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with … Continued
When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes … Continued
In general, everyday Americans are just as confused about insurance as medical providers are. Yet, medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they … Continued
4 AREAS TO PROTECT AGAINST LOSS OF ORTHODONTIC PRACTICE REVENUE 1) Time is money. Process your claims in a timely manner. Monitor un-submitted and rejected claims reports and process them on time. This is important because neglecting these reports will lead to delays in filing and could result in the claims being denied by the … Continued
Typical marketing involves a business sending out information into the world and then hoping people will find it. Instead of pushing out information yourself, it’s more effective to allow current customers to disseminate it for you. When your customers become your fans or brand ambassadors, they’ll be glad to do it. As an orthodontic practice … Continued
One of the fundamental laws of physics is that objects at rest will stay at rest and objects in motion will stay in motion, and the situation will only change when forces act upon those objects. Let’s apply this principle to running an orthodontic practice. If a new practice is new, it is basically at … Continued
Over the years, various models have been depicted that show your clinical supplies spending should equate to approximately six percent of your total revenue for optimum efficiency. We have reviewed many of these studies and have witnessed very efficient practices running at the six percent target. This metric is a good benchmark to measure your … Continued
Build it and they will come. About the only time this logic applies is when it comes to your marketing plan. With 2018 coming to a close, it’s time to take stock on 2018 and begin future planning. As busy orthodontic entrepreneurs, you may find yourself in an activity trap. Moving from tactic to tactic, … Continued
Have you ever shopped online for a consumer product like a coffee maker or a stroller and found yourself spending way too much time weighing each option’s pros and cons? People focus mostly on the hard costs of an item’s price and may forget they’re spending valuable time sorting through the different features and reviews. … Continued
