Posted on August 24, 2020
You worked hard to get through dental school — and even harder to become an orthodontist with your own practice. You learned a lot, but one thing that was rarely covered (if at all) involved marketing your orthodontic practice. How do you bring in new patients to your practice, other than obtaining referrals from general… Read more »
Posted on August 18, 2020
3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all… Read more »
Posted on June 12, 2020
Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of… Read more »
Posted on March 24, 2020
This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations… Read more »
Posted on February 16, 2020
Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great… Read more »
Posted on January 11, 2020
Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with… Read more »
Posted on August 9, 2019
When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes… Read more »
Posted on January 11, 2019
In general, everyday Americans are just as confused about insurance as medical providers are. Yet, medical providers have a lot more to figure out, and that’s where it gets tricky. Sandy Luparello, Senior Director of Patient Financial Services at OrthoSynetics, works with 20 to 30 insurance carriers that offer dental or orthodontic insurance, and they… Read more »
Posted on December 27, 2018
4 AREAS TO PROTECT AGAINST LOSS OF ORTHODONTIC PRACTICE REVENUE 1) Time is money. Process your claims in a timely manner. Monitor un-submitted and rejected claims reports and process them on time. This is important because neglecting these reports will lead to delays in filing and could result in the claims being denied by the… Read more »
Posted on November 2, 2018
Typical marketing involves a business sending out information into the world and then hoping people will find it. Instead of pushing out information yourself, it’s more effective to allow current customers to disseminate it for you. When your customers become your fans or brand ambassadors, they’ll be glad to do it. As an orthodontic practice… Read more »