Posted on February 16, 2022
The internet is an essential part of modern business. No matter what field you work in, your customers use the internet in some way. If they’re like 77% of healthcare patients, according to Spectrio, they use online reviews to find a new provider. Or they look at social media to plan their home decor and… Read more »
Posted on February 7, 2022
If you’re like most business owners, you want your website to be successful. You may have heard that good web design is key to driving traffic to your site, but what exactly does that mean? And how can you make sure your website is designed in a way that will actually increase traffic? In this… Read more »
Posted on January 20, 2022
Prospective clients search online to get answers to their orthodontic questions. According to AHA.org, over 75% of them research provider websites before coming in. This highlights why it’s more important than ever to develop a robust online presence. Taking this step will grow your client base and increase your earning potential. Ready to surpass your… Read more »
Posted on January 20, 2022
It’s almost impossible to run your business without an online presence nowadays. This is because consumers are starting to rely on the internet to find goods and services. About 48% of internet users will do more than two weeks of research before they schedule an appointment with a service provider. Read on to find out… Read more »
Posted on January 5, 2022
Running an orthodontic practice can be a huge challenge. Not only do you need to provide standout services to your patients, but you’ll also need to market and manage your practice effectively to facilitate long-term growth. For many orthodontic professionals, that task can seem overwhelming. You might not even know where to start. And if… Read more »
Posted on December 30, 2021
With any business, half the battle is getting customers and keeping them. Making sure that you offer the services they need is crucial, but you also need to know what they’re looking for. Once you know that, you’ll be in a better position to market yourself accordingly. If you run an orthodontic practice, the same… Read more »
Posted on December 30, 2021
Orthodontics proves essential to overall oral health. But even though orthodontics can play an essential role in your overall health, it’s still considered a specialty. Therefore, this area of practice can be a bit of a mystery to the average person. What’s more, a trip to the dentist’s office can be anxiety-inducing for many patients…. Read more »
Posted on November 11, 2021
Blogging is one of the most popular inbound marketing strategies for orthodontists. However, if you are not familiar with the practice, you might still be wondering if your orthodontic practice can benefit from having a blog. Read on to find out why a blog is an important element when it comes to marketing strategies for… Read more »
Posted on October 21, 2021
It is well-established that digital orthodontic marketing is a must-have strategy to build your practice. About one out of every twenty Google searches is for medical and dental care providers, according to Diamond-group.co. However, there is a lot of misinformation about digital marketing strategies, primarily about SEO, that needs to be dispelled. SEO myths are… Read more »
Posted on October 1, 2021
It is no secret that social media plays an integral role in marketing today. But, with the recent surge of orthodontic practices advertising on social media, there has been a lot of confusion about how to do it right. Here are the dos and don’ts of social media advertising for your orthodontic practice. 1. Do… Read more »