Posted on November 3, 2020
Your current and future patients shouldn’t have to wait for a crisis to end, to receive a healthy smile. And as an orthodontist, your business needs to keep growing, with the safety of your patients as your top priority. Keep your marketing strategies for orthodontics moving, with the assistance of orthodontic marketing companies…while at the… Read more »
Posted on September 4, 2020
Growing your orthodontic practice is not easy, especially when you have limited time to market yourself. However, the highly competitive orthodontics market demands a robust online presence to ensure business success. An orthodontic marketing company can help you build your brand and online reputation. With the right mix of marketing strategies for orthodontics, you may… Read more »
Posted on September 4, 2020
In any business, marketing is a critical aspect of its success and longevity. If you are a newly licensed orthodontist and are considering opening your own practice, it is important to have a reputable orthodontic marketing service or orthodontic practice management to get your name out there. Marketing strategies for orthodontists include digital marketing, such… Read more »
Posted on August 24, 2020
You worked hard to get through dental school — and even harder to become an orthodontist with your own practice. You learned a lot, but one thing that was rarely covered (if at all) involved marketing your orthodontic practice. How do you bring in new patients to your practice, other than obtaining referrals from general… Read more »
Posted on June 12, 2020
Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of… Read more »
Posted on March 24, 2020
This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations… Read more »
Posted on February 16, 2020
Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great… Read more »
Posted on November 2, 2018
Typical marketing involves a business sending out information into the world and then hoping people will find it. Instead of pushing out information yourself, it’s more effective to allow current customers to disseminate it for you. When your customers become your fans or brand ambassadors, they’ll be glad to do it. As an orthodontic practice… Read more »
Posted on October 12, 2018
Build it and they will come. About the only time this logic applies is when it comes to your marketing plan. With 2018 coming to a close, it’s time to take stock on 2018 and begin future planning. As busy orthodontic entrepreneurs, you may find yourself in an activity trap. Moving from tactic to tactic,… Read more »
Posted on October 5, 2018
Have you ever shopped online for a consumer product like a coffee maker or a stroller and found yourself spending way too much time weighing each option’s pros and cons? People focus mostly on the hard costs of an item’s price and may forget they’re spending valuable time sorting through the different features and reviews…. Read more »