Posted on September 22, 2020
Did you know that about 50% of all small businesses in the U.S. do not use social media to promote their services or products? Using the free and premium tools available on social media for your orthodontic practice has never been more critical in this highly competitive world. Read on to learn how you can… Read more »
Posted on September 4, 2020
Growing your orthodontic practice is not easy, especially when you have limited time to market yourself. However, the highly competitive orthodontics market demands a robust online presence to ensure business success. An orthodontic marketing company can help you build your brand and online reputation. With the right mix of marketing strategies for orthodontics, you may… Read more »
Posted on September 4, 2020
In any business, marketing is a critical aspect of its success and longevity. If you are a newly licensed orthodontist and are considering opening your own practice, it is important to have a reputable orthodontic marketing service or orthodontic practice management to get your name out there. Marketing strategies for orthodontists include digital marketing, such… Read more »
Posted on August 24, 2020
You worked hard to get through dental school — and even harder to become an orthodontist with your own practice. You learned a lot, but one thing that was rarely covered (if at all) involved marketing your orthodontic practice. How do you bring in new patients to your practice, other than obtaining referrals from general… Read more »
Posted on August 18, 2020
3 steps to getting more patients right now. You’ve done it all – collected names, contact information from lead forms, web inquires, and even collecting names and emails from previous practice events – but now what? If you’re looking to maximize all the information you’ve gathered to get more starts without breaking the bank, all… Read more »
Posted on June 12, 2020
Now, I know what some of you might be thinking, “Who is this weirdo telling me that my brand is a living being?” Well, let me introduce myself: my name is Rachel Wilson and I’m the new creative director at OrthoSynetics. I am also a brand storyteller, copywriter, and strategist with over 18 years of… Read more »
Posted on March 24, 2020
This too shall pass, friends… Let’s just state the obvious: in the last few days it got real, real fast. While no one knows for certain how long this strange time will last, we can all agree that at this point it will be longer than any of us are comfortable with. While clinical operations… Read more »
Posted on February 16, 2020
Like Facebook and Google, Instagram is constantly evolving, so your content needs to evolve as well. Each of these platforms has one purpose—to drive more business for itself. Getting your posts seen by more of your followers has a lot to do with how the Instagram algorithm functions. Algorithms can appear to be a great… Read more »
Posted on January 11, 2020
Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game you are measuring starts. Is conversion rate measured from the first impression, from the first visit to the website, from the first contact with… Read more »
Posted on August 9, 2019
When it comes to collecting on overdue accounts, consistency is key. That’s the advice from Sandy Luparello, the Senior Director of OrthoSynetics’ Practice Financial Services department. The department employs full-time staff to keep collection efforts going at a constant clip on behalf of clients, but for practices that handle their collections in-house, it can sometimes… Read more »