Posted on December 2, 2022
They teach you a lot of things in dental school, but financial analysis is not always one of them. If it was as simple as comparing what money comes in, to what is going out, anyone could manage their own financial analysis for any business, including orthodontic practice. Unfortunately, it is not quite that simple…. Read more »
Posted on December 1, 2022
Did you know, according to Cardinal Digital Marketing, that in the US there are nearly 3 million Google searches for orthodontists every year? This means that it’s more important than ever for you to have robust Search Engine Results Page (SERP) results. You want your website to appear as close as possible to the top… Read more »
Posted on November 30, 2022
When it comes to owning and operating a successful orthodontic practice, providing good care to your patients is just the beginning. If you’re thinking that patients visit your website just to check on your office hours or look up the office phone number, think again. According to PBHS, today’s web-savvy patients, 76% overall, use their… Read more »
Posted on October 28, 2022
There isn’t a practice around today that can’t benefit from using social media to grow its outreach. This is what all good practices know, and it’s exactly why so many people are interested in learning about how to use social media to expand further. Today, we want to look at orthodontic advertising on social media… Read more »
Posted on October 28, 2022
Online marketing for orthodontist practices is essential to success. After all, 80% of those on social media use their platforms to research and review medical news and professionals, according to DoctorLogic. So how can you make sure your orthodontic practice’s online presence is top-notch? The secret is monitoring your online reviews! Here are some tips… Read more »
Posted on October 27, 2022
The vast majority of people consult the Internet when they have a medical question. Pew Research conducted a study and determined that 80% of people admit that they first go to the Internet when they have a medical question that they aren’t certain about. That is a large pool of people searching the Internet looking… Read more »
Posted on October 3, 2022
One of the best marketing strategies for orthodontists is content marketing. According to Auto Grow, about 60% of writers consider inbound marketing one of their highest quality sources of leads. This involves the use of content to attract audiences and build authority. Here’s how you can beef up your orthodontic practice’s content marketing strategies. Beef… Read more »
Posted on September 28, 2022
As an orthodontist, one of your most powerful tools is your website. Did you know that according to Data Reportal, about 48% of internet users research for about two weeks before scheduling an appointment? Having a professionally developed, SEO-optimized website can place your practice in front of potential patients and convince them to come to… Read more »
Posted on September 28, 2022
Brand is a very important element of running an orthodontic practice. Without a proper branding strategy, you risk presenting your business to customers without a clear vision of who you are. This can compromise how you connect with your target audience. Nowadays, both physical and online branding is quite important. According to NCBI, 73% of… Read more »
Posted on August 31, 2022
Operating an orthodontic practice can be challenging, even if you’ve been in the business for a long time. In this day and age, orthodontic advertising and marketing practices are critical to keeping your practice afloat. With the right content, you can attract the attention of prospective clients while retaining your existing patients. Remember, online content… Read more »